Wella Company Announces Annie Young-Scrivner as New CEO

by kieran / last updated October 22, 2020

Wella Company CEO

Wella Company, the new parent company of Wella Professionals, has named Annie Young-Scrivner as the new chief executive officer (CEO). She will start her new appointment once KKR completes its acquisition of 60% of Wella from Coty Inc at the end of this year.

The newly formed Wella Company will include professional hair brands Wella Professionals, ghd and Nioxin as well as consumer brand Clairol and professional nail brand OPI.

Annie joins Wella from Godiva Chocolatier where she was CEO for the past three years, where she was credited with expanding the business into new channels and categories, making the brand more accessible to consumers, and being the driving force behind Godiva’s social impact efforts to empower women. Prior to this, Annie had worked for Starbucks Corporation and PepsiCo Inc.

Annie said: “I’ve long admired the company’s passion for supporting its partners, many of which are small enterprises. My family had many small businesses, ranging from restaurants to retail shops to wellness salons. The entrepreneurial spirit is weaved into my DNA, and it’s why I have tremendous respect for small business owners, like the 250,000 nail and hair salons we serve today.”

Nancy Ford, managing director at KKR in the Americas Private Equity business, who is working on the Wella Company transition, said: “Given Annie’s vast global experience in working with B2B and B2C businesses, and her intuitive understanding of digital engagement in consumer- centric industries, we are confident she will help unlock the true potential of Wella’s portfolio.”

Current president of Coty’s professional and retail hair businesses, Sylvie Moreau, will remain in her role until the transaction between KKR and Coty closes at the end of 2020. Annie said: “I would like to thank Sylvie for leaving behind a wonderful legacy, a remarkable team and a solid foundation from which we will grow.”

Earlier this year, Patricia Nikole was also announced Wella Professional’s new creative brand ambassador.

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