HJ’s Guide to Coronavirus Industry Support for Hairdressers

by eleanor / last updated January 28, 2021

As salons across the UK have had to close their doors again, it’s a worrying time for business owners in the industry. However, we’ve rounded up the coronavirus industry support for hairdressers that can help you navigate these difficult times.

Coronavirus Industry Support for Hairdressers in 2021

Sweet Squared presents Sweet Series

Stay indoors, grab a hot chocolate and join Sweet Squared for their brand-new Sweet Series. Throughout lockdown, S2 will be supporting the pro by delivering a brand-new live education series on social media.

Join CND and Light Elegance education ambassador Victoria Trafford every Tuesday for Transformation Tuesday, where she’ll be talking through everything from on-trend shades to dazzling nail art. Liza Smith, CND education ambassador and owner of Bodylines Salon will be back to help you get your business ready for reopening. For all the hair lowdown, SACHAJUAN and Alter Ego ambassador Pete Burkill will be demonstrating lockdown looks and enviable colour. KEVIN.MURPHY educators will also be giving you a sneak peek at the exciting brand-new NUDES BEIGE.VIOLET SHADES from COLOR.ME by KEVIN.MURPHY.

On Fridays grab a glass of fizz and join Fee Wallace for Fridays with Fee. Do a little dance and follow along to learn some new nail art looks that will be sure to wow your clients when you reopen.


Timely offers Covid-19 financial relief package 

Salon software company Timely has announced a significant financial relief package for the UK hair and beauty industry. Timely is calling on other industry suppliers to step up and do more to help during this latest lockdown.

Timely has provided over £370,000 to more than 15,000 businesses during lockdown and has proactively extended this relief in the UK and Ireland for a further 3 months while salons are unable to trade. In addition to relief for existing customers, Timely is now giving its platform away for free to businesses currently using pen and paper or on other systems for the duration of the lockdown.

Authentic Beauty Concept launches mind, body, soul social content

Supporting wellness during lockdown, Authentic Beauty Concept has launched a new series of social content, helping hairdressers explore their creativity, find peace at a time of difficulty, and serve as a reminder to take care of their mind, body and soul.

The full schedule of Instagram Lives will cover everything from cooking tutorials, watercolour painting, yoga and sustainable fashion, all guided by industry experts

Here’s the upcoming schedule:

Week 3 and 4 will focus on wellness including a guided sound bath session, life manifesting and live yoga.

  • Monday 1st February, 5pm: Live sound bath with Elizabeth at Crystal Bliss
  • Friday 5th February, 11am: Taking care of your team with Joseph Ferraro and Vanessa Tucker from Hairdotcom Art Team
  • Monday 8th February, 5pm: Live manifesting session with Francesca Oddie
  • Friday 12th February, 11am: Live yoga session with Chloe Faulkner

In Week 5, Authentic Beauty Concept considers how we can be more sustainable in our salons and everyday life. Join in to learn more about sustainable fashion and restyling your existing wardrobe, plus a very special launch.

  • Monday 15th February, 5pm: Sustainable fashion with Laura Fawcett
  • Friday 19th February, 11am: Creating a sustainable salon with Brooke Evans


Hair & Beauty Charity offers help and support to those in need 

The Hair & Beauty Charity provides financial support for those in the hair and beauty industry who have fallen on hard times, whether it be illness, bereavement and financial hardship.

You can apply for support here and donate to the charity here.

HJ has weekly free Upskills live sessions 

HJ upskills

HJ has launched Upskills – a series of lives each week designed to help you boost your business, digital and creative skills. See the full schedule here and keep your eyes peeled on HJ’s Instagram for updates.

Kao Salon Division offers updated Salon Recovery Guide 


The company, which includes Goldwell, KMS and Oribe, has a Salon Recovery Guide to help salons prepare for reopening.

It is focused on helping salons recover and rebuild as they emerge from the COVID-19 crisis. The initiative is comprised of three pillars of carefully constructed support campaigns (Stronger Together, Creativity Never Stops and KAO Salon Family) designed to address the unique challenges facing the industry and its professionals as they look to reopen.

La Biosthetique has YouTube tutorials 

La Biosthetique is sharing tutorials on its YouTube channel.

YouTube – 

L’anza offers Zoom training sessions 

L’anza is running an extensive variety of Zoom training sessions for its salons to take part in over this third lockdown period. These sessions are open to its current salon list, but the brand also has the below resources which are open to all:

Facebook –

Live tutorials and technique videos are shared weekly and led by the Global Education Team. These are open to everyone and a great place to pick up colouring and styling tips.

L’anza Tribe –

Open to all stylists whatever their ability. The L’anza Tribe is an online education platform with product knowledge, videos and online colour certification course.

YouTube –

Videos are regularly added sharing tutorials and product information.

Liz McKeon offers free business planning session

Salon business expert Liz McKeon is launching two free business planning broadcasts to help plan for the year ahead. Registering for the event includes a free download of her business planning model template. Salon owners can download this in advance of the event and Liz will explain the key elements in defining your strategy for success in 2021.

Date: Tuesday 26th January at 10am and 2pm

To register visit:

L’Oréal Professional Products Division has an updated Salon Support Guide 

L'Oreal Professional Products Division

L’Oréal Professional Products Division, which includes L’Oréal Professionnel, Kérastase, Redken, Shu Uemura, Pureology, Matrix, Biolage and Pulp Riot, has updated its Salon Support Guides for UK and ROI.

It has also updated its UK Salon Toolkit. Additions to the guides include UK key consumer insights, communications advice, how clients can support salons, social media tips, virtual consultation tips and ideas for virtual shopping. Visit

NHBF offers help and advice on its website 


The National Hair & Beauty Federation (NHBF) has a wealth of advice financial and otherwise on its website and via its social channels that are continually updated with guides and information for salons and barbershops.

The organisation is currently seeking extra financial support from the UK Government to help those businesses struggling at the moment and to aid a fast recovery once lockdown is lifted. Visit

Revlon Professional has free online sessions for partner salons 

Revlon Professional

Revlon Professional has announced the line-up for its Online Academy, providing education for its partner salons. To join the below sessions, email [email protected] and [email protected] and include the following details:

Email address
Salon account number
Revlon account manager
Seminar name
Seminar date

Live Seminars

  • Revealing Colour – 25 Jan 10am-12pm
  • Care – Time To Restart – 27 Jan 2pm-4pm
  • Revealing Blondes – 1 Feb 10am-12pm
  • Nutri Color Filters – 3 Feb 2pm-4pm
  • Greys Away – 8 Feb 10am-12pm
  • Intense Blondes – 10 Feb 2pm-4pm
  • Prep. Style. Finish. Style Essentials – 15 Feb 10am-12pm
  • Bond and Blonde – 16 Feb 2pm-4pm
  • Totally Toned – 22 Feb 2pm-4pm
  • Restoring Colour (Light to Dark) 24 Feb 2pm-4pm
  • Removing Colour – 1 March 10am-12pm

Salons Direct offers free Instagram live sessions 

Salons Direct has compiled an Instagram live schedule for the lockdown period. There are more to be added, but below are the confirmed lives on @salonsdirect:

  • Wednesday 13 January – Discover L’Oréal Steampod
  • Tuesday 19 January – Redken X @b_hairretreat
  • Wednesday 20 January – MSTA Derma Roller System
  • Monday 25 January – Discover Grey Blending with Wella Professionals
  • Monday 8 Feb – Shrine X @hellsbellshair
  • Tuesday 16 Feb – Redken X @conorjmd
  • Tuesday 9 March – Redken X @tialambourn_hair

Sassoon offers bi-weekly FB Live demos 


Sassoon is offering a free bi-weekly FB LIVE DEMO starting on Wednesday 3 February at 5pm featuring Sassoon international creative director Mark Hayes and North American Creative Director Traci Sakosits. Each live demo will last approximately 90 mins and will include two haircut demonstrations and a different topic of discussion.

  • Wednesday 3 Feb at 5pm – Understanding Builds Confidence
  • Wednesday 17 Feb at 5pm – Control Creates Efficiency
  • Wednesday 3 March at 5pm – Find your Sense of Touch.
  • Wednesday 17 March at 5pm – Details Create a Signature Look
  • Wednesday 31 March at 5pm – Building a Hair Story
  • Wednesday 14 April at 5pm – The Creative Process.

Schwarzkopf Professional and Henkel Brands extends digital vouchers initiative 

Schwarzkopf Professional

Schwarzkopf Professional is extending its Digital Vouchers initiative, allowing salons to offer personalised vouchers for clients to purchase now for use on in-salon services once the lockdown is lifted.

It has also extended its contactless delivery for retailing in the UK, helping to support salons by allowing clients to order professional products through their local salon. Visit and

Timely offers free online support 

Timely Wellness

Booking software company Timely has launched a ‘6 Weeks of Wellness Campaign’ to show support for the UK hairdressing industry. Over the coming weeks, Timely will be sharing  giveaways, resources, and educational content all relating to wellness. Timely has set-up a COVID Resource Hub on its website to show support to the industry.

As part of the campaign Timely has also partnered with The Help Hub  to provide a free online emotional support service powered by a network of 800 qualified therapists. The booking of appointments are made through Timely software.

Additionally, Hollie Power from Salonology is currently hosting a series of live talks every Tuesday morning from 10.30-11am on the Timely Facebook platform.

Vish Colour Management System offers free webinars

Vish Colour Managements Systems is launching a series of webinars to help you boost profitability from your colour services.

Over the next six months, Vish will meet with top names and thought leaders in the industry to discuss how to drive colour sales and optimise colour efficiency so technical services become as profitable as retail.

Webinar Schedule:

  • Maximizing Your Database – Stories from the Salon on February 22
  • Marketing Your Colour Services on March 22,
  • Building the Ultimate Service Menu on April 12
  • Charge Your Worth on May 17

Stylist Speak – Building a Colour Tracking Culture on June 21.

All webinars are free to join here.

Wella Professionals hosts digital education classes 

Wella Professionals

Wella Professionals educators are hosting digital education classes via Zoom. The courses include: Training Focus, aimed at college apprentices, and Digital Studio Discovers for product knowledge on specific Wella Professionals colour or care products. Both sessions are two hours each and free of charge.

You can also tune in for Midday Micro-Classes on Wella Professionals’ Instagram page (@WellaHairUKI) every day. Topics include Hacks for Lightening and Toning and Freehand Balayage. Each session has inspiration to support you throughout this period. Visit

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