HJ Interiors: Fry + Dean London Creates a Cosy Oasis
The fry + dean London based salon, is owned by Ellenora Dean and Billy Fry. The chic and inviting interior is a space in which clients can step into a tranquil environment and leave with beautiful hair.
Address: 338 Hackney Road, Stratford, London
Owners: Ellenora Dean and Billy Fry
Size: 800sq ft
How long have you been in the premises: September 2019
How many staff : 4
Budget: £50 000
Design: Non clinical, living room feel, relaxed, quirky
Ellenora and Billy have been a part of the hairdressing industry for over 15 years. Having met seven years ago at the ghd studio in Soho, London. The duo, after many years of friendship, then decided to start a business of their own together.
The salon premises was formally a florist called ‘Grace & Thorn’, yet the interior was in need of a full refit downstairs and heavy revamping upstairs. Ellenora says “When the property first appeared, we instantly knew it was ‘the one’. We were familiar with the area, as we live on the same road and the size was exactly what we were looking for.”
The main problem Ellenora and Billy encountered was that the landlord to the property would not allow any major renovation to be done. As a result the team had to work strategically to make the space usable for salon services.
The interior was designed by Ellenora and Billy themselves, and they aimed to create a modern and cosy salon space, with two backwashes and four sections upstairs and two backwashes and five sections downstairs. The colour scheme is dark green with contrasting colours in the accessories and décor.
Ellenora and Billy’s Top Tips
Don’t cut corners on your renovation to save time, you’ll only have to revisit those things soon after.
Keep your mental health in check
The process of creating your salon space can be all consuming, so try and plan small amounts of time for yourself to help with stress.
Create a clear vision before renovation
Have a clear vision of what sort of aesthetic you want to create, but make sure to be flexible in the building process.