Zoe irwin on being a super fan girl ahead of wella we create

Zoe Irwin explains why she's a super fan girl ahead of the Wella We Create global virtual event that is being broadcast on Sunday 25 April at 12pm. Zoe Irwin, ghd ambassador, Wella Professionals UK colour trend expert and Nioxin ambassador tells HJ ahead of the event why she's so excited

Zoe Irwin explains what the global Wella We Create Event is all about

Wella We Create is a global virtual event that is being broadcast live across two channels at the same time like a TV show. The event is designed to maximise your professional and personal growth. Inside the channels Wella Professionals will broadcast different episodes of content featuring shows from concept to reality, bold and dramatic image transformations and international artists sharing their hot hair tips. In total Wella Professionals will have four hours of content streamed directly to anyone who registers ahead of the event. There will also be the opportunity to playback the event for one month afterwards.

Why is Zoe Irwin so excited for Wella We Create?

In an exclusive interview Zoe Irwin told HJ:

The event is incredibly exciting – there’s more than 50,000 people who have registered for the event worldwide already.

Zoe explained that one of the positives that came out of the pandemic is the fact that we've all got so much better at delivering virtual education. She said the Wella Company, which includes Wella Professionals, ghd, Nioxin, System Professional and WeDo Professional is bringing the massive knowledge it has developed during this pandemic to a global audience.

What is Zoe demonstrating at Wella We Create?

Zoe is performing at the event on behalf of ghd as ghd’s global ambassador. She said:

I’m demonstrating techniques – one of them is the cool girl technique. I’ve given it my own vibe and sharing styler techniques using the ghd Max. I’m doing a modern sleek look which has a few nuances to keep it cool.

Who are the global artists performing at Wella We Create?

The Wella WeCreate event will feature Wella Professionals artists from across the globe, including UK artists: Darren Ambrose and Clayde Baumann from D&J Ambrose, Jason Gray, Robert Eaton, Akin Konizi, Jordanna Cobella and Zoe Irwin to name a few. Zoe told HJ she's a super fan girl for the artists performing at the show. She said: I’m super fan girl for Darren Ambrose and Jackie Ambrose, Australia's Renya Xydis and I love watching Jason Gray too. We’re normally at events working backstage so we never really get to see each other so this is an incredible opportunity to watch each other’s work and be part of the Wella family. The line-up is incredible – it’s a truly global line-up and the whole thing is being shot really beautifully. To find out more about Wella We Create and to register to watch it click here.