Industry News

Who Has Been Appointed Nioxin Editorial Ambassador?

by charlottegw / last updated October 6, 2020

Zoë Irwin Nioxin

Zoë Irwin has been announced as the editorial ambassador for Nioxin, the salon brand for thicker, fuller-looking hair.

The award-winning stylist will represent the brand showcasing its portfolio or hair and scalp solutions. Zoë brings with her decades of experience working in various disciplines of hairdressing, including editorial, session, salon, product development and trend forecasting roles.

Zoe Irwin Nioxin editorial ambassador

In this newly created position, Zoë will be the spokesperson for Nioxin in the UK, working with the consumer and trade media to educate on the causes of thinning hair and the solutions available within the Nioxin portfolio.

Zoë says: “I am taking with beauty editors every day who are seeking solutions for their readers with thinning hair and alopecia. Nioxin is an incredible brand and the products are genuinely amazing solutions.

“Hair loss is becoming such a wide-spread issue, particularly since the stress that COVID-19 has put on many people, and I think we need to be opening up more conversations and lifting the taboo on thinning hair. It’s a common problem, but thankfully there are solutions in the Nioxin range.”

Holly Morton, Nioxin senior brand manager UK & Ireland says: “With over 30 ears experience, Zoë’s trusted reputation and in-depth knowledge of all aspects of hair, make her the perfect spokesperson for Nioxin. We’re extremely excited about her sharing her wealth of experience and educating the UK media on healthy hair solutions.”


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