ASP Launches 2022 trend:edit
ASP Expert Haircare has announced the launch of their latest annual trend forecast series, the trend:edit 2022.
Trend:edit 2022 was conceptualised to inspire salon professionals and pave the way for future styles and fashion trends. Curated in conjunction with the ASP Ambassador Team, under the direction of Global Ambassador Tracey Devine-Smith, trend:edit identifies four global fashion trends from around the world.
These collections are expected to become even bigger for seasons ahead and have been broken into essential cuts, colours and styling. They provide a comprehensive how-to guide with step-by-steps to empower the stylist to ‘go bold’ and unlock their creativity. The trend:edit is in a multi-level, digitally formatted report for a fully immersive experience, giving stylists the ability to have all the information at their finger tips, when and where they want it.
Dawn Till Dusk
Inspired by fashion catwalk trends of 21/22, a time of uncertainty, hope and self- reflection, Dawn Till Dusk intertwines light, reflective colour enhancements with shadows of deeper sumptuous warmth. This creates hypnotising high and low notes taking the hair to another dimension. The halos of reflective colourations are maximised with fluid, natural texture, freedom of movement and a shine finish.
- Look one products include: Kitoko Oil Treatment and Kitoko Curl Booster Cream
- Look two products include: Mode Curl Cream and Mode Dream Cream
Tracey Devine-Smith, ASP Global Ambassador, explains the look further, “This trend works with the hair’s natural warmth to enhance tone and texture. Natural texture is the buzzword on everyone’s lips right now – it’s so important we learn how to work with it well, use fantastic curl-activating products and working with toner to achieve gorgeous curl popping colour. There is an exhilarating conversation happening in the world right now, that there isn’t one singular idea of beauty anymore, and working with natural texture allows us to bring out unique beauty.”
Inspired by London’s vibrant and thriving Soho, the Soho Twentytwo trend is a nod towards Mod culture; celebrating authenticity. Clear undertones of quintessential Mod punk themes run through Soho TwentyTwo, with clean lines and traces of grunge. These looks are perfect for anyone who has a youthful zest for life.
- Look one products include: Mode Salt Spray, Mode Volume Lotion, Mode Dream Cream, Mode Revive-Me and Mode Work-It
- Look two products include: Mode Root Booster, Mode Dream Cream and Mode Curl Cream
“Soho Twentytwo is a snapshot of London life in the 1920s – it’s colourful and wearable with a fierce edge. It’s a celebration of connotations attached to being a Mod: where the freedom to be who you want to be is not hidden but openly applauded and encouraged,” adds Tracey Devine-Smith.
Parisian Chic takes inspiration from the catwalks of Paris’ Spring/ Summer 2022 collections – which was reminiscent of watching a classic black and white movie turn into high-definition colour. Think deep brunettes, beehives and bobs galore, while giving a fresh feel to classic French style.”
Products used in look 1 include: Mode Salt Spray, Mode Root Booster and Mode Work-It Products used look 2 include: Mode Volume Lotion
“This trend brings the high-end feel of a polished, Parisian city girl right onto Britain’s streets. Chic and shiny hair is a must, with rich tones and pops of colour to add intensity. The French bob is a huge trend right now, where texture meets precision. Parisian Chic is easy to wear, so is a huge hit with clients of all ages.” explains Tracey Devine-Smith.
Vitamin Fresh is a celebration of the new wave of a wellness conscious generation, who are committed to a well-balanced and active lifestyle, and embracing an inner glow. Clean tones of lemon, blueberry and sparkling melon can be found within these looks, with a glistening shine and healthy condition.
- Look one products include: Kitoko PH Re-Balancer and Mode Heat Shield
- Look two products include: Kitoko PH Re-Balancer, Kitoko Oil Treatment, Kitoko Heat Defy Spray and Kitoko Arte Fabulous Finish
“Never has it been cooler to be healthy, and this stretches from body, mind and hair. High shine on pastel warm tones nod to long Summer days spent being active and living life to the fullest. We used effortless styling techniques and fresh vitamin-enriched products to get the looks, which is ultimately inspired by a new generation whose mantra is to eat and live clean” comments Tracey Devine-Smith.
To unlock the various looks within the trend:edit and see how-to videos & step-by-steps click here.
Lead hair and art direction – Tracey Devine-Smith @tdevinesmithhairartist
Ambassadors behind the hair trends:
- Soho: Paul Thomas-Farr and Let Lew
- Dawn Till Dusk: Tracey Devine-Smith and Sheree Thompson
- Parisian Chic: Sheree Thompson and Tracey Devine-Smith
- Vitamin Fresh: Tracey Devine-Smith
- Photography – Richard Miles @richmilesphoto
- Make up – Maddie Austin @maddieaustinmua, assisted by Egle Bakaite @egle_bee_mua
- Styling – Clare Frith and Amy Still @clarefrithstyle @amystillstyling
- Video – @envismedia
This is a sponsored post in collaboration with ASP.