With TikTok haircuts becoming increasingly popular many clients have been inspired to try out a new style as a result. Using a list of over 170 different hairstyles and cuts, hairdressing insurance provider Protectivity has analysed Google search volume data for countries around the world, and the number one hair look may surprise you…
- The style taking the crown as the most popular in the UK is the wolf cut (110,00 average monthly searches), with Netflix’s Wednesday star Jenna Ortega recently cutting her hair in the style.
- On average there are 110,000 monthly searches for ‘curly hairstyles’ in the UK.
- Other TikTok haircuts seem to be on the rise, with the searches for ‘butterfly haircut’ increasing 1,635% year on year and 44k searches worldwide in the past month.
- The bob is going nowhere, and is the third most searched hairstyle in the UK - with actress Zendaya recently sporting the hairstyle.
Take a look below to see the most searched for hair looks...
| Hair looks | Average monthly search volume | TikTok Views |
| Wolf Cut | 110,000 | 2.5 billion |
| Curly hairstyle | 110,000 | 203.3 million |
| Bob hairstyle | 33,100 | 117 million |
| Braid hairstyle | 27,100 | 13.2 million |
| Updo hairstyle | 22,200 | 81 million |
| Fringe hairstyle | 9,900 | 3.6 million |
| Cornrows hairstyle | 8,100 | 36.9 thousand |
| Ponytail hairstyle | 6,600 | 400.2 million |
| Bangs hairstyle | 6,600 | 8.7 million |
| Waves hairstyle | 6,600 | 1.1 million |
We’re taking inspiration from other animals, not just the wolf, when it comes to our hair. Both butterfly and jellyfish haircuts have had a huge growth in searches year on year. However, the TikTok haircut getting the most views is the Octopus haircut, with 32.1 million views on the app so far. A common characteristic of all of the hairstyles is the use of waves and layers.
Take a look below for the most searched for animal-inspired TikTok haircuts...
| Hair looks | Worldwide searches | Increase year-on-year | TikTok views |
| Butterfly haircut | 44,000 searches past month | 1635% past year | 25.3m |
| Jellyfish Haircut | 12,000 searches past month | 1590% past year | 19m |
| Octopus haircut | 8,100 searches past month | 187% past year | 32.1m |
| Manta Ray Layers | 500 searches past month | 38% past year | 321.7K |
Hair Credits for Feature Image: Jack Mead & Lydia Wolfe
