Hair Colour

Very Peri: How Pantone’s Colour of the Year Will Translate to Hair Colour

by eleanor / last updated December 13, 2021

very peri hair colour

Very Peri has been announced by global colour authority Pantone as its Colour of the Year for 2022.

Described as ‘a dynamic periwinkle blue hue with a vivifying violet red undertone’, Leatrice Eiseman, executive director of the Pantone Color Institute said: “Encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.”

Looking for some Very Peri hair colour inspiration? Here’s how hairdressers think the colour will work in the salon…

Very Peri: How will the hair colour translate in the salon?

Blushes Collective head of colourist and head of colour education, Sam Philbrick

“Knowing the Pantone Institute created an entirely new colour for 2022 signifies the beginning of a transformation on an epic scale. A fresh start for the New Year signifying new opportunities and the potential for growth. There are so many on-trend, yet individual ways to use this on the hair – from front panels to a hidden streak or evening livening up globally blonde hair with the much-seen mini dye, colouring the last inch of blonde hair.”

Siobhan Haug, British Colour Technician of the Year, TONI&GUY

“Blue with a red undertone – what a combination! Blues can be tricky for everyone to relate to due to the cool make-up of the colour. For example, if you’re someone who loves warmth, golden jewellery and earthy tones you might struggle to connect and love a blue shade. But by incorporating an element of warmth, like with the shade Very Peri, suddenly the spectrum of who this tone will work on is endless! This can be in clothing or accessories, soft furnishings or décor, or as a wash-in, wash-out tailor made, semi-permanent shades that sits over bleached hair. No commitment, just a fun playful shake up of your colour just in time for New Year.”

Marlon Hawkins, artistic director, Brooks & Brooks

“I am obsessed with Very Peri and the duality of its tones, cool meets warm. From Pantone to fashion to hair, I can’t wait to adapt this trend in my own way and show how you can push this creatively or commercially with your guests. I love the L’Oreal DiaLight range and Glow range which are perfect for creating beautiful varnishes over different canvasses that can be made stronger and last longer or softer for a hint of the desired shade.”

Suzie Mcgill, owner Of Rainbow Room’s International’s Uddingston Salon, Schwarzkopf Uk Ambassador And International Artistic Director At Rainbow Room International

“This stunning hue is the perfect choice for clients to incorporate into their hair look if they’re looking to be more creative with their hair colour in the New Year. For blondes in particular, this is a shade that they can wear all over their hair or in flashes to give their hair a fun update. The beauty of this colour is that it’s light in tone and therefore blends out beautifully. It also looks slightly metallic, giving the hair a gorgeous shine.

With pastel shades like these lavender/light blue tones, I always think these look particularly great on those with lighter skin tones, working in harmony with their skin tone for a super flattering look. However, as this shade does have violet-red blue undertones it does work well on most complexions. As it’s a softer colour and not too ‘out there’ I think this will be a shade that we will see a lot of clients embracing in 2022.  For those with darker hair, they may want to experiment with this shade through flashes in their hair but also via one of the latest hair trends, face framing highlights.”

In other news, this 00s hair colour trend is making a major comeback

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