Grow Your Business Profitably with Sustainability at its Heart
There’s no escaping the fact that daily life has changed in a big way recently, and nowhere more so than in the salon. Alongside Aveda’s sustainability credentials which have been at the forefront of everything they do since the brand first launched in 1978, Aveda is also the perfect salon partner to help boost your business, here’s why.
With consumer behaviours shifting towards online, Aveda knows the importance of supporting their salons in building their presence digitally. The latest initiative, Powered by Flossie, will put Aveda at the forefront of the salon industry, with pioneering technology enabling Aveda to drive new guests into salons, via the Aveda website. Aveda.co.uk receives on average 4000 visits per day, and with this new platform integrated into Aveda.co.uk, the brand is able to drive loyal online & retail guests into salons for services in just a few easy clicks. Not just that, however, every time Aveda runs large media campaigns, increasing the traffic to the website and recruiting new consumers – they are then able to drive them into Aveda salons through their journey online to help maintain customer retention into the brand and your salon.
And thats not it, you can leverage this platform to make it easier for clients to re-book their services via Instagram. Through Powered by Flossie, you can generate unique service links to drive through from your social media channels, enabling guests to book-the-look that you showcase on Instagram, in just a few easy clicks!
Online sales innovation
With consumers shopping online today, more than ever before, Aveda launched another industry first initiative, A-Commerce, to help salons boost their profits through online sales. It’s super simple to get started without training sessions or stock management. Salons earn commission on all retail sales sold via their salon on aveda.co.uk to give you the chance to earn between salon visits, and your clients the opportunity to purchase retail from you when they’re not in the salon. The site clients see looks just like your brand, but Aveda handles all of the fulfilment and costs related to postage and packaging, so you can concentrate on using your expertise to advise rather than thinking about the smaller details and costs that go into selling online. Both salons and guests also benefit from the online promotions running on Aveda.co.uk. It’s been a huge success for the salons who have been using this, with over £50,000 of commission paid to those who signed up since the beginning of the year!
Underpinning these two digital initiatives, is an industry leading reward program, Aveda Plus Rewards to ensure clients stay loyal to your salon. Members earn points with product purchases and hair colour services, which they can redeem against 7 tiers of rewards from best-selling products to salon/spa experience vouchers, which increase the customer’s urge to stay loyal. And the best bit is you don’t have to do a thing to offer your own salon loyalty scheme! Aveda creates all the marketing and emails for you, including birthday gifts for clients and promoting Aveda salons to their loyalty members to help drive clients into your business.
Aveda Business College
As well as future proofing salons digitally, Aveda also understands the importance of upskilling salon owners in business. Aveda Business College started 15 years ago with a group of successful salon owners and Aveda business leaders, and offers a full 360° learning experience with a complete toolbox to help up-skill salon owners in business. The collection of classes, events and toolkit focused on helping salon owners become sustainable and successful in the salon industry covers everything from guest recruitment to leadership, recruitment to training and development, offering support across all aspects of business to keep you ahead of the competition.
All of this support is further grounded through Aveda’s Salon Development Partners (SDPs) – as well as keeping you up to date on the latest product developments within Aveda, SDPs are also on hand to help you grow your business through retail training, recruitment and social media training among other skills to personally support your business where you need it most.
Aveda’s sustainability credentials are world-renowned, and with clients caring more about their effects on the world now more than ever, becoming an Aveda salon means you can offer incredible results in hair colour and care, and know you are doing your bit for the planet. Aveda was born cruelty-free, never tested on animals. As of January 2019, all of Aveda’s manufactured products are also 100% vegan, removing all beeswax, honey and beeswax-derived ingredients from its products. Aveda has always been an industry leader in environmentally responsible packaging, co-creating breakthrough solutions with suppliers to reduce dependency on plastic and global plastics pollution. With every package they develop, they’re mindful of the environmental footprint and work to minimise packaging and maximise the use of recyclable and post-consumer recycled materials. Aveda strives to be the authority in natural, responsibly clean hair care, meeting or exceeding industry standards by pioneering breakthrough Green Chemistry and technology and is committed to practicing responsible manufacturing through reductions in waste and water across the Aveda Value Chain, working towards being a carbon-negative/climate-positive, renewable energy generator in the future.
Join Aveda by calling 0370 192 5650 or email [email protected]
This is a sponsored post in collaboration with Aveda.