Oribe Celebrates Its 15 Year Anniversary

Published 04th Aug 2023 by Morgan Willmott

Congratulations to Oribe who is celebrating its 15 year anniversary.

In 2008, legendary hairstylist, Oribe Canales, began working with industry veteran Daniel Kaner and they went on to change the beauty landscape. One of the most sought-after celebrity hairstylists in the world, Oribe Canales was famous for creating the big, sexy, beautiful hair that became synonymous with the rise of 90s supermodels.

Packaged in artisanal crafted bottles and scented with a custom fragrance, Oribe introduced a unique luxury hair care collection of products formulated with luxury skincare-grade ingredients, designed for premium performance. The result was an edited line that would focus on the needs of the hair-obsessed.

Daniel Kaner, Oribe's Co-Founder and President, comments: “We set out to design products that didn’t exist yet, ones that could stand up to Oribe Canales’ extremely high standards as a top stylist and salon owner. Our earliest followers were session hairdressers, and their belief in the products spread out through the models, celebrities and beauty editors that they used them on. In turn, they recommended them to the beauty-obsessed people who became our customers. Today, we’re even more committed to carving our own path.”

To honour Oribe’s 15 year anniversary, Oribe Global Artist, Adam Livermore, has created modern interpretations of the brand’s voluptuous signature style. Not only does the hair look big and luxe, but it’s also visibly healthy and strong thanks to Oribe’s skincare-quality.

Adam says: “It’s quite rare to find a product line that’s equally loved by both salon and editorial hairstylists, by models, and of course, by all our clients. That says everything.”

Morgan Willmott

Morgan Willmott

Published 04th Aug 2023

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