Salon international: business extra
Business Extra, sponsored by Salon Genius, takes place on Sunday October 19 at Salon International.
Aimed at salon owners and managers, the four enlightening business seminars see some of the hair industry's business gurus share their secrets for boosting salon profits.
Jon MacLeod - Increase your profits without spending a penny
Sunday 19 October: 10-11am
Name: Jon MacLeod, creative director, Paterson SA, Edinburgh
Career profile: Jon joined Paterson SA in 1988, working on clients throughout the day and business strategy every evening. During this time founder George Paterson and Jon built the foundations on which Paterson SA has grown and since developed to become a five-salon group. Jon has been named Business Director of the Year twice, at HJ's British Hairdressing Business Awards.
Business philosophy: Jon's ambition is to nurture individuals and develop their talent, to build a great team that allows the business to expand. His greatest pleasure is seeing other people succeed and achieve their goals and he's a tremendous motivator.
- Why is hosting a Business Extra seminar important to you?
"The audience are enthusiastic about their business and are like-minded people, so I find their experiences inspiring." - What is your seminar about?
"It's packed with advice on how salons can increase revenue and profitability without spending money.
"It will include tips and systems we have learnt at Paterson SA and, most importantly, it will demonstrate that spending money on solving a problem isn't necessarily the best way to fix it - creativity is." - Who should your seminar appeal to?
"Current and budding salon owners." - What do you hope delegates will learn from you?
"I believe they will take back enthusiasm and drive, along with advice on how to run a profitable salon."
Jon McLeod on HJi
- Reaping the rewards of retail
- Achieving a healthy work life balance
- The secret of maintaining a successful salon business
Peter Lunn - Improve the performance of you, your team and your business
Sunday 19 October: 12 noon-1pm
Name: Peter Lunn, the business coach
Career profile: Peter has more than 35 years' management experience in the hairdressing industry. Having sold his training and product company in 1999, Peter now concentrates fully on his passion as a business coach, helping others to achieve their goals through inspirational programmes and presentations.
Business philosophy: It's not what you say about yourself, but what your customers say about you that matters.
- Why is hosting a Business Extra seminar important to you?
"Salon International is the most inspirational event in the world of hairdressing. It's also a great opportunity to meet new and existing clients and to continue to raise people's awareness of how important it is to develop their businesses." - What is your seminar about?
"As the title suggests, it's about giving people a clear vision and the ability to see past obstacles and through confusion. For anyone to improve, you must have a clear vision of what you want to achieve." - Who should it appeal to?
"Anyone who is serious about improving the overall performance of their business." - What do you hope delegates will learn from you?
"Knowing what you need to do, and why you need to do it! Along with techniques to develop motivation and desire, which ultimately increase profits and client retention."
Peter Lunn on HJi
- The art of presenting revealed
- How mystery shoppers can help your business
- Getting the best results from your salon team
- Creating an energised salon team
- Building an effective marketing plan
Sean Hanna - 10 key elements of successful salon marketing
Sunday 19 October: 2-3pm
Name: Sean Hanna, managing director of seanhanna salons and Rage International
Career profile: Sean opened his first salon 25 years ago. Now he's the owner of six salons across London and Surrey, including one in the capital's Canary Wharf, plus a fully-accredited, government-funded training academy. He's also managing director of salon management software business Rage International.
Business philosophy: Art meets business.
- Why is hosting a Business Extra seminar important to you?
"Salon International has always been a great place for people to get together and exchange ideas. The audience is very international and I like the fact that the hairdressers are independent of any product companies or bodies - people are there because they really want to share and learn." - What is your seminar about?
"Marketing! Getting clients into our salons is just so important, even busy salons want to get busier or if not busier, then at least increase customer spend." - Who should your seminar appeal to?
"Owners, franchisees, senior managers and anyone responsible for the future of their business." - What do you hope delegates will learn from you?
"I'll use real-life scenarios and hope to give delegates some practical ideas on how to approach their own salon marketing."
Sean Hanna on HJi
Alan Austin-Smith - The 'Fantastic' revolution
Sunday 19 October: 4-5pm
Name: Alan Austin-Smith, chairman of The Fantastic Hairdresser Group
Career profile: Alan is the founder and president of the Fant
astic Hairdresser Group. As a business consultant, motivator and author of three books - The Fantastic Hairdresser, The Fantastic Boss and his newest book The Fantastic Salon - Alan is recognised as one of the most influential people in the salon industry, and has worked closely with leading international companies.
Business philosophy: Alan believes that 50% of what makes a fantastic hairdresser or salon is about communication, motivation, confidence and business skills. "We must never lose the passion for who we are and what this industry is really all about - making people look and feel fantastic," he says.
- Why is hosting a Business Extra seminar at Salon International important to you?
"I have long believed that Salon International needs to reflect what is happening in the industry, which is that developing that 'other 50%' is critical to success today." - What is your seminar about?
"Change - a revolution! My favourite saying is simply: 'If you want change, change something'. If you want the sitution to be different - a more profitable business, a more motivated team, a more consistent service - then you have to do something different." - Who should it appeal to?
"Salon owners and managers." - What do you hope delegates will learn from you?
"To start measuring their businesses differently, motivating their teams differently and looking after their clients differently if they want a stable, profitable and growing business."
Salon International 2008