Men mean business at project x workshop

The lucrative business of men's hairdressing was the focus of the latest Project X workshop, held at the hob Academy in Camden.

As well as practical demonstrations of key men's looks and modern men's hairdressing techniques, the team were given an insight into how men are influenced by branding and iconic male figures.

The day began with the team presenting their male grooming moodboards and focusing on their ever-developing presentation skills as they build up to their live presentations at Salon International in October.

The guys then enjoyed presentations by team leaders Robert Eaton and Karine Jackson who demonstrated men's looks and expleined how men's hairdressing has become a massive part of their businesses.  This was followed by a practical session where students worked on a strong male look, taking influences from current celebrity and catwalk trends.

"The team really enjoyed their day" said Karine.   "For many of them, men's hairdressing was a weak area so this has really boosted their confidence and given them creative and commercial skills to take back to the salon."