Ghd curve uncovered tour unveils next generation styler

ghd has completed a series of pop-up styling events across the UK with a final date in London to introduce the newly-launched ghd curve range. ‘ghd curve uncovered’ visited cool warehouse-style venues in Edinburgh, Manchester and Birmingham before arriving at East London venue The Laundry.   The tour welcomed more than 1,000 stylists to a series of innovative styling sessions which starred ghd UK brand ambassador and session stylist Zoe Irwin and the brand’s newest collection of curling tools ‘ghd curve’. The ‘backstage at Fashion Week-style’ set up allowed 100 stylists per session to style their own models using ghd curve, assisted by members of the ghd art and education teams and mentored by Zoe Irwin herself, who demonstrated modern curling techniques and shared celebrity and session styling secrets. “The modern, undone curl is the biggest trend of the moment and it’s not going anywhere,” says Zoe.  “Introducing a new generation of stylists to a range of tools that can create the looks everyone wants now in a way that’s never been done before is truly one of the most exciting things I’ve ever done!  They’ve been blown away by how quickly and easily they can create the coolest curves – and their clients will be stunned by how beautiful the curl is and how long it stays in the hair.  This really is a game-changer.” Every stylist attending a ghd curve uncovered event was gifted a ghd curve tool and encouraged to upload images from the day to twitter, Facebook and instagram which were shared with ghd’s professional online community.  A winning shot was awarded after each event and the overall winner was Jamie Richards from Richards Hair, Wallsall who said: “I’m so over the moon that my image was judged the best at the #ghdcurve events. It was completely unexpected and I can’t wait to make even more beautiful hair with ghd curve.”    Jamie’s prize will include exposure on ghd’s social media channels, the ultimate professional styling kit and a ghd workshop.”