Getting it right -- product development

Getting out and about in the industry is one of the best parts of the job -- seeing the people behind the brands and sometimes getting to experience the products and treatments first-hand can't be beaten. It's also a really valuable opportunity to find out what people think of the magazine. People often say they enjoy the feature articles and like reading about new products, which is very flattering, but perhaps even more so, was when one company recently asked me for my opinion.The company, due to the nature of the request, will, of course, remain anonymous. But what I can tell you, is that it is looking to launch a new -- and quite different -- product to its range. Obviously the company has done its research and established that there is a need for this addition, but as it's so new -- and still in the development stage -- they want to make sure it's right and get as much feedback as possible. How exciting and what a great honour for me to be part of! However, it got me thinking -- how do salon owners choose their latest additions to their salon offerings? When there's so much choice on the market, how do you decide? Are things chosen on instinct or do you carry out research beforehand? Can you offer any hints or tips when there are decisions to be made? What works for you and your team? Do the suppliers offer samples for you to try out on your clients? After all, these are the people that will be booking and paying for the products or services -- but only if they like them...