Business extra at salon international 2010
Business Extra at Salon International will once again feature a mix of inspirational and educational seminars, designed to help salon owners and managers boost their bottom lines.
Sean Hanna - Brand Aid
It's more important than ever that you have a focused brand that has a real point of difference, says Sean, owner of the successful seanhanna salon group.
Sean will share the sound brand strategies used by seanhanna salons in this inspiring seminar.
Says Sean: "We may all sell cuts and colours, but how do we get our clients and teams to have an emotional connection to us, creating a feeling of trust and certainty? Our brand identity is like our DNA - it runs through everything we do."
Jon MacLeod - Managing and Motivating your Team to Success
Managing and motivating your team can be quite a challenge. Jon MacLeod, creative director of award-winning salon group Paterson SA, will demonstrate how to effectively manage and motivate your team using his unique approach. Jon will provide you with the essential tools to keep your team focused, highlighting the importance of communication within the team, and ultimately allowing both business and individuals to realise their potential.
Nergish Wadia-Austin - Back to Basics - Profitable Customer Care
The recent recession has impacted on the entire salon industry, including the luxury end. In this session, Nergish Wadia-Austin addresses how focusing on customer care can lead to greater profits without incurring additional expenses. With this presentation, Nergish will deliver simple, easy-to-implement ideas for delegates to take back to their salon teams to help increase customer spend.
Eight&four - Using Social Media to Your Salon's Advantage
This highly focused session is an ideal starting point for all salons looking to get serious about using the phenomenon that is social media. This is brought to you by eight&four - a digital agency specialising in helping businesses plan and build an effective online presence.
All Business Extra sessions cost £60.
Where: ExCel London
When: 16-18 October 2010
Find out more: www.salonexhibitions.co.uk
Book tickets: 0844 894 2000 or +44 20 774 2000 (international)