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About Andrew Barton

This page contains an archive of all entries posted to Hairdressers Journal Interactive in the Andrew Barton category. They are listed from newest to oldest.

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A Season of Magazines and Hair Makeovers - Andrew Barton

Posted by

Posted by Andrew Barton
Dated: November 24, 2008 10:40 AM


Dated: November 24, 2008 10:40 AM

barton-andrew-150.gifIt's been a while since I have last been in touch. I've just had a crazy busy few weeks doing loads of photographic shoots for magazines.

I've been doing everything from makeovers to new year, new you features and fashion spreads for everything for Phsychology magazine to the Mail on Sunday magazine to Weight Watchers.

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Fashion Shows To BHA Judging - Andrew Barton

Posted by

Posted by Andrew Barton
Dated: October 3, 2008 12:29 PM


Dated: October 3, 2008 12:29 PM

Cribbs-shopping-centre.jpgI've spent a busy week in the Cribbs Causeway Shopping Centre in Bristol with Mark Heyes from GMTV. We are doing four fashion shows a day for six days as part of their Fashion Week.

I'm not actually doing any hair on the stage; instead I am presenting the shows and doing a series of meet and greets and the odd free consultation. It's all good fun and Mark and I are good friends so there is plenty of banter.

Our last shows are on Sunday afternoon and then, on Monday, I'm off to Epsom for the second phase of the judging for the 2008 British Hairdressing Awards.

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All go for autumn - Andrew Barton's Diary

Posted by Andrew Barton
Dated: September 18, 2008 3:26 PM

It's been a busy couple of weeks for me. Last week I was involved in a magazine shoot every day. It sounds very glamorous, but you're actually in a dark studio being blinded by flashlights all day. I often get really bad headaches.

I do a photo shoot most weeks, but September is always busy as magazines catch up after the summer holiday season.

Today I was doing a shoot with Harpers Bazaar. The beauty editor is an old friend of mine and asked me to do the hair for the shoot which was looking at hair trends for the season ahead. The unusual element of the shoot was that she modelled for it!

Earlier this week I was asked to present an award at the Prima High Street Fashion Awards. I presented the trophy for Best High Street Evening Wear. I had a great night. It's good to meet new people.

My most exciting news is that I have been signed up for the next series of 10 Years Younger. This is fantastic news, as I know it was a much sought after slot. I'm thrilled and will be celebrating with some champagne later.


 

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Hairdressing Lessons I Learned in Asia - Andrew Barton

Posted by Andrew Barton
Dated: September 8, 2008 2:10 PM

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It's great to be back in the Britain after a couple of weeks touring Asia - even if all the clients I saw last Friday had to leave the salon in the pouring rain and have their beautifully coiffed hair ruined by the conditions.

As much as I'm glad to be back, it was a really lovely trip as the people are so gentle and positive and I really enjoyed the food!

That said, I was completely exhausted because I took in seven countries in just under three weeks and I must admit that by the end I didn't know where the hell I was! - it was just a continuous cycle of shows, seminars, press hair appointments and photo shoots.

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Andrew Barton: Why I Withdrew From British Hairdresser of the Year

Posted by Andrew Barton
Dated: August 8, 2008 4:14 PM

As you might have read, I have decided to withdraw my nomination from this year's British Hairdresser of the Year competition.

This was not a decision that I took lightly because when I received my nomination I was honoured and really excited. However after serious thought I realised that I couldn't put in the time and dedication that the award requires.

British Hairdresser of the Year nominees have to put together a photo collection of eight images. It is not just a case of turning up and taking styling the hair for the photographs. It would have involved at least a two day shoot and countless hours working on the concept, developing the idea and choosing the right models and I knew that there simply are not enough hours for me to do that. 

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Back from holiday - Andrew Barton's Diary

Posted by Andrew Barton
Dated: August 4, 2008 2:37 PM

Andrew-on-holiday2.jpg"I was on holiday last week and had a lovely time. We went to a farm house in the hills of Ibiza.

I was really ready for a break, although I was never far from a notepad and I spent a couple of hours a day on my Blackberry.

I'd rather do that than come back to thousands of emails. I actually came home feeling like I'd had a rest.

It was back to work on Monday, doing educational work with L'Oréal Professionnel in London and then in Manchester on Tuesday.

On Wednesday, I had a day of press appointments, seeing journalists all day to talk about my products brand and trends for autumn/winter.

I enjoy this side of my job - it's a case of sitting down all day and having a nice chat.

On Thursday I was in bed all day with food poisoning after a barbecue, so I didn't get much work done.

Today I'm back in the salon - it feels like I haven't been here for ages!"

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Great news this week - Andrew Barton's Diary

Posted by Matthew
Dated: June 27, 2008 2:42 PM

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The highlight of this week has to be the phone call I received from Jayne Lewis-Orr at HJ telling me that I was a nominee for British Hairdresser of the Year for the sixth consecutive year.
I was with a client when I received the call and she ran straight out to buy a bottle of Champaign for us to celebrate.
All this week I have been up and down the country. I was in Bournemouth on Monday talking to a hairdressing group about creative cutting. Then on Tuesday I was in Birmingham for the last date of the tour I am doing with Kerastase. The aim of this road show has been to inspire young people and make them aware of the incredible opportunities they have in front of them.
I enjoy being a token of career success in hairdressing for youngsters to tap into.
On Wednesday I was working on a photo shoot for the new News of the World magazine, Fabulous. It was a colour story - brunette to blonde.
Although I'm not a colourist I enjoy using colour - it's essential to our industry. The salon of the future will be a colour house rather than just a cutting house. The modern client is more excited about colour than anything else.
I was back in the salon for the end of the week - always my favourite place to be.

 
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Andrew Barton Wows the Crowd at Poland's Colour Trophy

Posted by Kate
Dated: June 16, 2008 11:46 AM

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After enjoying a lovely evening at the L'Oreal Professionnel Colour Trophy at London's Earls Court, I headed off to Warsaw, to do a show at the L'Oreal Professionnel Colour Trophy in Poland.

Without our third wheel, Alison, who is away on maternity leave, Tracey Gallagher and I put together a concept where we worked live on stage for a full 40 minutes.

The idea was to really wow the crowd with a transformation show and it certainly achieved our aim: we got a standing ovation from the 2,000 hairdressers at the National Opera House.

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On the road with Kerastase - Andrew

Posted by Andrew Barton
Dated: May 30, 2008 1:36 PM

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I've been touring the UK with Kerastase this week. I've been to Birmingham, Manchester, Dublin, Edinburgh and London.

The focus of the tour has been sharing my inspirations, and the story of how I built my career, with other hairdressers - particularly younger hairdressers. I tried to give the audiences an insight into how I've gone from a small northern hair salon to where I am now.

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From the Mediterranean to Manchester with Shiny Happy Hair

Posted by Kate
Dated: May 19, 2008 3:22 PM

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 After a couple of weeks doing shows and seminars in the Mediterranean, this week I've been on the road with my haircare range Shiny Happy Hair.

I've visited Asda stores in Manchester, Leeds, Cheshire and the Midlands meeting my public(!) and offering advice on haircare and how best to use my products.

Everyone thinks that having your range is probably a dream come true, but it is a huge workload! Fortunately, I have a fab team around me - we're calling them 'Team Barton'!- to give me support.

I've recently employed a new MD to help me out. She comes from both a large corporate and small business background and is really helping me to put a proper business structure to the company.

Despite it being a lot of hard work, I'm really enjoying the work because it is all new to me. I've been in hairdressing for 25 years, but launching Shiny Happy Hair has made it feel like I have done my first year all over again.

The great thing about getting out and about is that you meet people and you get to know what they really think. It's really interesting to hear what women want from their haircare range and how they describe them.

As an industry, sometimes we get locked into our own language and terminology and it doesn't necessarily mean anything to the consumer. We'll describe colours and cuts with professional language; but to be honest saying graduated bob means nothing to your average person, whereas 'Victoria Beckham's bob' means everything.

That's actually an extension of a lot of the work that I have done at Saks, which has been to understand trends and buying power so that we can appeal to women nationwide rather than just targeting a London-centric type.Andrew-Barton-Asda.jpg

As the consumer becomes more savvy about what she buys and how she buys it - especially in what is fast becoming a challenging economic climate - it's vital that we respond to her needs.

I've had the opportunity to launch my own haircare range for quite some time, but always held of until it felt like it could be my signature rather than the direction a company wanted to take me in.

It might turn out to be the wrong decision, but I wanted to be involved in everything, from the formula to the smell to the marketing message on the back of the bottle, so that there is a little bit of Andrew (and my years of experience) in every bottle.

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Educating in Athens - Andrew Barton

Posted by Matthew
Dated: May 9, 2008 2:41 PM

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I spent the first four days of this week in Athens with Saks presenting three seminars a-day. Around 100 people attended each seminar and we were there to share creative ideas on cutting and colour and future trends.

We often visit Greece – we’ve been presenting there for the past 10 years. It’s hard work, with 7am starts every day and the final seminar finishing late in the evening – but its also very rewarding. It’s great to be abroad representing British hairdressing. Greek hairdressers are well educated, but they do look to the UK for influence.

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Doing a Radio Makeover - Andrew Barton

Posted by Andrew Barton
Dated: May 2, 2008 4:34 PM

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I started the week in Istanbul doing a three-day shoot for an advertising campaign for a hair company in Turkey. That might sound glamorous, but it it was actually far from it!

I had three women's hair to style; so I had to cut, colour and style their hair and then wait around for ages as they went about the shoots. We shot way until the night - the latest finish was 3am - and then were back at it by 9am so it was exhausting to say the least.

I art direct so many shoots, so it is always interesting when you work with someone else, but you have to be respectful to their style and vision even if it is sometimes different to how you would have done things.

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Great to be Back in Britain - Andrew Barton

Posted by Kate
Dated: April 4, 2008 3:49 PM

Andrew%20Barton.jpgAs nice as travelling the world and experiencing different cultures is, it is really wonderful to be home and to have my own shower and my own wardrobe to choose from rather than a suitcase.

Over the years, I've got the knack of travelling really light because I have to take so much heavy hair kit, from electricals to spares and products, which are suprisingly heavy.

Generally speaking, I never travel anywhere without my kit, but the other week I had a realy panic because I was taking a really early flight to Glasgow and I left my kit in the exec lounge.

I didn't realise I had left it behind until I was getting off the plane; so I went into a group of students I had never met before and had to borrow theirs. The funny thing was that they were all really nervous about what I would think of their kit!

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Mobbed in Croydon to Business in Brazil - Andrew Barton

Posted by Andrew Barton
Dated: March 28, 2008 11:21 AM

Andrew-and-Mark-Heyes.jpg I often think how crazy the variety in my life is - and that's never been more true than this last couple of weeks when I've gone from being mobbed in Croydon Shopping Centre to advising a salon in Brazil how to get the most out of their business.

I was in Croydon with GMTV fashion stylist Mark Heyes, who is a friend of mine, for a four day fashion event. It had been advertised on bus shelters throughout south east London and people came out from everywhere to see it!

As part of the event, I was presenting the fashion show and giving out hair tips and advice. I did see the odd 'Croydon face-lift' while I was there and tried to advise against it, but it was a bit of a struggle to convince wearers it was a mistake!

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My Whistlestop Tour of Australia with L'Oréal

Posted by Andrew Barton
Dated: March 14, 2008 5:10 PM

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I recently left for Australia and, excited as I was about the trip, I was equally thrilled by something happening in the UK – the launch of my Shiny Happy Hair range.

It’s been really well-received and the initial sales are excellent – over and above what we were expecting.

A new order has already been placed and there are already some clear favourite products, which will help us know what direction to go in when we develop additions to the range.

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'Ready Steady Cook' Here I Come - Andrew

Posted by Andrew Barton
Dated: February 17, 2008 5:22 PM

It would be a massive understatement to say I've been busy recently - it's been crazy!

I've spent a few days in Thailand, where I am working on an ongoing project with a salon group; helping them to build and strengthen their brand.

Unlike a lot of the work I do, this isn't straight teaching, it is more like consultation work and I am hoping to leave a lasting legacy so that they can get on with it after I finish my contract with them.

I have looked at everything from the brand to their training to the way they PR themselves and how they do their photography. I've found that their technical ability is good and specific to the region, but they hadn't looked at how they can further present themselves and develop.

So it's been a bit of a learning experience - for me as well as them - and they have faced some difficult decisions and challenges because changes have had to be made and lots of those were to do with the standards they set.

Last week, we shot their first campaign. It was something that they had spent a lot of money on and it was great to be involved.

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Another C-R-A-Z-Y Week - Andrew Barton

Posted by Andrew Barton
Dated: January 28, 2008 12:11 PM

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Last week was CRAZY!!!!! I don't feel like I have been to bed.

Monday was the Saks Awards, which was a really big day to award all the company's big achievers at London's swanky Cafe de Paris.

It was a very glamorous day and it was really great to see everyone together and catch up with all the franchisees. Being hairdressers, it goes without saying that we had a big party into the small hours!

Tuesday, I had the press launch of Shiny Happy Hair at a suite at the Mayfair hotel. There were over 90 journalists from different publications.

I was really nervous in the build up, worrying if anyone would come and how it would go down, but I was thrilled by the turn out and the response was brilliant.

The journalists were excited about the vision and philosophy behind the range and, after two years in the pipeline, it feels great to finally be out there.

After the official launch, I partied late into the night with lots of my friends. Asda, where the products will be sold, very kindly sent me round 40 bottles of champagne, so it was some celebration!

Needless to say, the not-drinking-in-January took a bit of a dent for a couple of days, but I'm back to it now.

Wednesday morning I had a really early start to get down to Devon, where Tracey, Alison and I were presenting for South Devon college.

It was interesting because we were invited to present the Indulgence collection to students and local salon owners. Often the regions get neglected when it comes to these types of presentations so it was good to go out there, but I worked out that I spent 11 hours travelling in total, so it was completely exhausting!

I spent Thursday in the office going through over 100 emails and then enjoyed a really special dinner with my first ever junior, AJ.

He is actually Andrew too, but you couldn't have two Andrews in the salon so he said 'I'll be Andrew Junior'. AJ caught on and he's been known as that ever since - even by his own family! He works as a colourist now and it was really nice to catch up with him.

As usual, I was in the salon on Friday, then Saturday was filming for the new series of 10 Years Younger before flying out to Bangkok for some seminars - more on both of those next week...

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Back In the Salon With My Clients - Andrew

Posted by Kate
Dated: January 22, 2008 9:33 AM

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Last week was a lovely - but slightly manic - week for me because I spent three days in the salon working with clients.

I love the variation of putting on a different hat each day and always having different challenges to face, but I enjoy my days in the salon over and above anything else.

It is so rewarding and there is nothing like seeing clients with a big grin on their face when you finish - that smile is quite addictive and what my job is all about.

At the moment, I am booked right up to August and when a client arrives at the salon they have often already got their next visit in eight weeks time booked.

In between appointments with me, I recommend that they visit other colleagues in the salon, and it isn't unusual for me to only see some of my clients two or three times a year.

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A Shiny Happy Start to 2008 - Andrew Barton

Posted by Andrew Barton
Dated: January 14, 2008 11:06 AM

The start of 2008 has been a real buzz. I've got a lot on but I'm feeling amazing thanks to my healthy new habits: a new exercise regime, a healthy eating campaign and I'm off the booze.

I haven't actually given up alcohol full-stop, but I am stopping the terrible habit I'd got in to of coming home from work and opening a bottle of wine.

The problem with having a couple glasses of wine in the evening is that you pile on the pounds, you feel less comfortable and you have less energy - and right now I am so busy that I need as much energy as I can get.

At the moment, there's lots happening on Shiny Happy Hair, which has a press launch later in the week and goes live in Asda stores in the middle of February.

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So far I have done three makeovers for the range and they've been well received so I am really excited about the whole world knowing about it because it is something new that looks and feels different in the market.

Most hairdressers who launch their own product range sell their name for a royalty of the licence, but I am funding it myself so that I own the brand, which means that it has been my creation from the forumulation to the fragrance, design and marketing philosophy.

With 25 years of knowledge of women's hair and tons of experience of working alongside manufacturers from Tigi to Kerastase I know the types of products that consumers are looking for and I wanted to take a no-nonsense approach that cut the bull-shit and reflected my personality.

Despite the fact I am launching my own range I still heavily endorse the prescriptive elements of professional hair care. I wanted a brand and range with the hallmarks of professional products that was available to everyone and didn't attract the price tag sometimes associated with professional products.

As well as working on Shiny Happy Hair, I have had my usual busy schedule with Saks and have had a different head on every morning.

It's a crucial time for communicating and educating the new collection and we're also introducing the new art team members. We have to give them an induction that is tailored to their specific needs and helps us to find out where they are at and get the best out of them.

As always they are exciting times. I'll have plenty more to tell you about next week.

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