London fashion week front row: topshop unique

Now a respected part of the London Fashion Week schedule, the Topshop Unique show attracted a seriously stylish crowd including Anna Wintour, Alexa Chung and Olivia Palermo. 

Alexa opted for a smoother style than usual and what appears to be a side parting, although it could just be the wind...

Topshop heiress Chloe Green opted for an asymmetric style, all the better for showing off her massive mane of hair. Thick, lustrous and super-shiny, this smooth, slung-over-the-shoulder style is far more sophisticated than most It-girl looks.

Jameela Jamil stuck to her trademark combination of smooth blunt fringe and textured wavy lengths. This time her hair appears to have more defined curls than usual which look super-pretty, while a glossy high-shine finish and bright pink lips make this look a perfect front-row style.

Nicola Roberts appeared to have gone even more blonde than usual, with grungy brunette roots painted on too - after all, we all know she's really a redhead. A shorter cut completes the new look, packed with volume and dry, matte texture.

Olivia Palermo bought some Manhattan glamour to London, with her hair styled in its usual immaculate curls with an impossibly glossy finish. A centre parting makes this look feel more fashionable than a standard NYC blow-dry.

Newcomer Rita Ora made a perfect fashion week debute with big, blonde, blow-dried curls which combine Marilyn elegance with a cool East London textured feel.