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This page contains an archive of all entries posted to Hairdressers Journal Interactive - Business in the Expert Advice category. They are listed from newest to oldest.
Diary is the previous category.
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How to Make a Good First Impression
Posted by
Posted by
Matthew
Dated: June 26, 2009 2:42 PM
Dated: June 26, 2009 2:42 PM
Creating the right impression is vital in any business but particularly so in the hair and beauty industry as we are not only in the service sector but also in the image industry. Julie Eldrett is an expert in customer service and salon management. Here she advises on making that first impression count.
Continue reading "How to Make a Good First Impression" »
Tags: Client care , Julie Eldrett
Five Things You Didn't Know Your Business Needed
Posted by
Posted by
Matthew
Dated: June 26, 2009 12:02 PM
Dated: June 26, 2009 12:02 PM
As a salon owner or manager you have numerous responsibilities, and with so much red tape and extra demands on you, it can be easy to let certain obligations slip through the net.
Here are five must-haves that sometimes get missed.
Two licences for playing music
If you play recorded music or music videos in your salon you need licences from two separate bodies - the PPL (Public Performance Licence) and the PPR (Performing Rights Society). This applies to any commercial property that has music or videos playing for staff or clients. Many salon owners make the mistake of thinking that if they have one of these licences they are legally covered, but that's not the case. You need both. The PRS licence ensures royalties are paid to writers and publishers of music; PPL distributes royalties to performers and record companies. The need for a licence is not limited to public areas, such as the salon floor, but also applies to office space, for example. The cost of each licence varies depending on the size of the premises and the extent to which music will be used.
For further information call PPL on 020 7534 1070 or the PRS on 0800 068 4828.
A drinks licence
If you sell or even just offer free alcoholic drinks to clients you need a licence. Those who flout the law could find themselves with a fine of up to £20,000, or a prison sentence of up to six months.
Licences are issued by Licensing Authorities, usually through local councils.
You can locate you local Licensing Authority via the direct.gov website.
It's unlikely any salon owner will be unaware of the need to issue staff with a contract of employment, but many don't realise how imperative it is to issue one within a legal time-scale. The law requires staff be issued with a contract within the first eight weeks of employment.
Further information can be found at the Habia website.
A regular record of risk assessments
Health and safety at work regulations stipulate that business owners must either allocate someone the task of carrying out a regular risk assessment of the premises or do it themselves. A risk assessment is a careful examination of everything in the salon that could cause harm. A record of assessments should be kept and staff notified of the results - with training provided where necessary to minimise any risk.
Further information can be found on the Habia website.
Tags: contract of employment , drinks licence , Music licences , risk assessment
Interpreting Stunning Hair Photos
Posted by
Kate
Dated: May 16, 2009 2:19 PM
A great hairstyle photo can be used for multiple purposes; from being an awards entry to appearing in trade and consumer press to being used for salon artwork.
But for an image to be the most versatile it will need to tick all the right boxes for a variety of people - from the hairdresser to journalists who will publish the work.
In a new series, we asked Lisa Shepherd, photographer Andrew O'Toole, a PR and a journalist to share their verdicts on this classic photo.
Continue reading "Interpreting Stunning Hair Photos" »
Creating a Buzz with In-Salon Client Evenings
Posted by
Kate
Dated: May 15, 2009 1:45 PM
Inviting loyal customers to your salon for a night of pampering or an informal gathering is a great way of thanking them for their business, while promoting your salon in the best possible light.
Be it a select few clients welcomed to a VIP evening, a fashion show or something a bit different, such as a make-up party or a clothes swapping event, they can make sure you stay in your clients' mindsets and ensure that they mention you to their friends.
Catherine Mcmahon, portfolio accounts manager - artistic, PR & events for L'Oréal Professionnel, regularly liaises with salons to assist them with organising client events. Here are her top tips for organising a night to remember.
Continue reading "Creating a Buzz with In-Salon Client Evenings" »
Making a Success of Loyalty Schemes in your Salon
Posted by
Matthew
Dated: May 14, 2009 11:19 AM
A loyalty scheme is becoming a prerequisite in today's increasingly competitive market - with practically every major high street brand offering some form of incentive scheme. And the hair salon is no different, with clients expecting to get a little thanks for their loyal custom. If you don't already have a salon loyalty scheme that encourages clients to keep coming back and even increase the amount they spend each visit; here are some of the industry's successful schemes.
Continue reading "Making a Success of Loyalty Schemes in your Salon" »
Tags: Loyalty Schemes
Spotlight on . . . Jon Withrington - Senior Director
Posted by
Alice
Dated: May 6, 2009 4:37 PM
Name: Jon Withrington
Job Title: Senior Director
Place of Work: Rush Worthing - 8-10 Montague Street BN11 3HA- 01903 218 942
Continue reading "Spotlight on . . . Jon Withrington - Senior Director" »
Tags: Jon Withrington
Fresh Ideas To Help Salons Beat The Crunch
Posted by
Alice
Dated: May 1, 2009 11:08 AM
The fraught financial climate might put you off any plans to invest in new ideas or initiatives; but in difficult times, standing out from the crowd becomes imperative and a USP can make all the difference to your salon.
Make-up bar, nail bars or beauty treatments are just some of the add-on services that might help tempt new customers through the door, inject some life into a tired salon and ride through the economic downturn.
Continue reading "Fresh Ideas To Help Salons Beat The Crunch" »
Tags: Barrie Stephens , Dermalogica , Errol Douglas , Lisa Shepherd , make up bars , Nail bars , skin care
The Importance of Staff Training During the Recession
Posted by
Matthew
Dated: April 15, 2009 12:25 PM
In these difficult financial times, some salon owners may decide to drop staff training right down their priority list.
As well as the cost of the course (or courses) it can mean time out of the salon - and that's extra expense that the salon owner chooses to avoid.
However, some believe that this is a crucial time to invest in training.
Steve North of Span Training and Development offers five reasons for continuing to train staff during a recession.
Continue reading "The Importance of Staff Training During the Recession " »
Tags: recession , Span Training , training
Common Questions About Maternity Leave
Posted by
Matthew
Dated: April 7, 2009 2:36 PM
A pregnancy is usually great news for the mother-to-be, not always so welcomed by a employer - especially in these difficult financial times.
And with proposals to extend maternity leave even longer, the issue has once again come to the forefront of the minds of employers as well as would-be mums.
David Wright, who advises Habia and a variety of salons in the UK, answers some common queries relating to maternity leave
Continue reading "Common Questions About Maternity Leave" »
Tags: legal , maternity
Top Tips on Recruiting New Salon Staff
Posted by
Matthew
Dated: April 7, 2009 2:31 PM
Recruiting the perfect staff who have the right skills and will fit in perfectly with your salon team can be something of a minefield
Hairdressing business growth strategist Mick Say, founder of the Full Column says that it doesn't have to be a challenge if you know what you are looking for and where to look.
Continue reading "Top Tips on Recruiting New Salon Staff" »
Tags: Mick Say , Recruitment
Creating a Customer Care Plan
Posted by
Matthew
Dated: March 27, 2009 12:48 PM
Customer care specialist, Julie Eldrett offers advice on creating a loyal client base
1 Implement a customer care plan
There are certain areas that all businesses need to concentrate on whether the country is in a recession or not. Research has shown that customers come back to salons following a pleasant experience and because they have been made to feel important within the salon. A simple way to achieve this is to implement a customer service plan, which will nurture every customer that comes into your salon.
Continue reading "Creating a Customer Care Plan" »
Tags: customer care
Making The Perfect Moodboard
Posted by
Alice
Dated: March 27, 2009 11:56 AM
Competitions are great for inspiration and getting your work noticed. Many ask for mood boards as part of the entry process or within the competition itself.
But even if it isn't a compulsary part of the competition moodboards are a great way for you to formulate your ideas or really pin down the concept you want to create.
Continue reading "Making The Perfect Moodboard" »
Tags: competitions , Errol Douglas , mood board
Lisa Shepherd's Top Tips For Photographic Collections
Posted by
Kate
Dated: March 27, 2009 11:23 AM
When it comes to putting together a collection it can be difficult to know where to start. But it's all in the planning, according to 2005 British Hairdresser of the Year Lisa Shepherd.
This is her step by step guide for anyone planning a shoot this awards season.
Continue reading "Lisa Shepherd's Top Tips For Photographic Collections" »
How to Give the Salon a Spring Makeover
Posted by
Kate
Dated: March 18, 2009 1:54 PM
It's that time of year when home owners up and down the country clear out the house, dust things down and start a fresh with the annual spring clean.
But why should a hair salon be any different? Award-winning salon owner and creative colourist Amanda Dicker from The Chapel believes that an seasonal refresh can reignite your salon for the summer.
And with the salon spruced up, the chances are it might ease clients into a new spring/summer style too.
Continue reading "How to Give the Salon a Spring Makeover" »
How to Master Perfect Hair Photography
Posted by
Kate
Dated: March 18, 2009 1:41 PM
Photography has become one of the most integral tools of the hairdressing trade.
From creating eye-catching salon art work, to forming awards entries and appearing in magazines; a great collection is a showcase for new styles, trends and techniques, and of course, the ability of the hairdresser.
But how do you get the best out of your shoot? Former British Hairdresser of the Year Lisa Shepherd and top hair photographer Andrew O'Toole debate the key issues surrounding hair photography.
Continue reading "How to Master Perfect Hair Photography" »
Revamp Your Hair Salon on a Budget
Posted by
Kate
Dated: January 26, 2009 3:26 PM
Updating your hair salon might seem like a low priority in the current economic climate, but rethinking your salon spending could really make a difference.
Now that everyone is tightening their purse strings, an investment in a key area of the salon can not only improve the clients' impression of the salon, but can also some glamour to gloomy days.
Whether it's an injection of colour, a new piece of furniture or a fresh window display, you only need to change one item to give your hair salon a fresh look.
What would the experts recommend you change? Here are their suggestions.
Continue reading "Revamp Your Hair Salon on a Budget" »
Tags: Salon Design , salon interiors
Recession Busting Advice For Hair Salons
Posted by
Kate
Dated: January 20, 2009 11:35 AM
Open any newspaper or switch on any news bulletin and you are can't help but be sucked in to all the tales of financial doom and gloom, reduncancies and companies going out of business.
And while recession is not a new phemonenon, many believe that the current economic slump feels very different to previous downturns.
We spoke to some of hairdressing's most respected business brains to find out what is different this time round and what advice they have for salon owners and managers, based upon their experiences during the last recession.
Continue reading "Recession Busting Advice For Hair Salons" »
Tags: credit crunch , recession
How Hair Salons Can Beat the Recession
Posted by
Kate
Dated: January 20, 2009 11:01 AM
The Jo Hansford salon may be situated in the affluent London district of Mayfair, alongside some of the most extravagant fashion names in the business, but managing director Joanna Hansford knows that nobody is 100% recession proof.
Here are her top tips on keeping both your clients and your bank manager happy and above all, keeping your salon open in a challenging financial climate.
Continue reading "How Hair Salons Can Beat the Recession" »
Tags: credit crunch , recession
Offering Beauty Services in the Hair Salon
Posted by
Kate
Dated: December 5, 2008 10:56 AM
In these difficult financial times, every savvy hair salon owner is looking for ways to maximise client spend and encourage clients to linger longer and return sooner.
A perfect add on to your repertoire are beauty services that offer cash-rich, time-poor clients the opportunity to incorporate a manicure during the colour development process, or take a make-up masterclass after a re-style or seasonal colour change.
And it's become big business. Today more than 40% of UK salons provide beauty treatments and the hair, beauty, nails and spa industries are collectively worth more than £4.8bn a year.
So what can you do to get in on the act? Experts in the field give their advice on adding services from make-up to botox...
Continue reading "Offering Beauty Services in the Hair Salon" »
Top Tips for Offering Afro Services in your Salon
Posted by
Kate
Dated: September 20, 2008 4:47 PM
The rapid growth of the Afro hair sector may make you considering adding services for Afro and mixed race hair to your service menu; but does your hair salon have the demand for ot and are you equipped to appeal to this new market?
Simon Russell-Roberts, franchisee of TONI&GUY, Gloucester Road, London, offers his top tips for introducing Afro services to the salon.
Continue reading "Top Tips for Offering Afro Services in your Salon" »