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Business Pages > Salon Interiors > Monochrome Manpower at essensuals MEN Billericay

Monochrome Manpower at essensuals MEN Billericay

Posted by Kate
Dated: October 1, 2008 1:35 PM

Men's grooming has come of age, with destination barbershops and exclusively male salons making their mark in London and beyond.

The latest convert to the cause is HJ's 2007 Men's Hairdresser of the Year, Jim Shaw, who is responsible for opening the first-ever essensuals MEN, not in the midst of the urban jungle, but in Billericay, Essex.

Committed to bringing a West End feel to the suburbs, Jim has a wealth of experience and a well-respected reputation in the town through his other essensuals salon.

"With the unisex salon doing well, opening essensuals MEN was a logical step for me," explains Jim. "My aim has been to create a complete grooming experience in an exclusive, luxury environment for the style-conscious male in search of more than a quick trim."

Settling on a former travel agency in a prime position on the high street, and conveniently located almost directly opposite his unisex salon, Jim put his masterplan into action.

Six weeks later, after the refurbishment overseen by project manager Nick Pay, he was open for business.

As the first-ever essensuals MEN, Jim had design carte blanche, with the bars, clubs, salons and sleek hotel interiors of Hong Kong the inspiration for a masculine colour scheme of black gloss, cappuccino and stone; ultra-cool, minimalist and high impact, but with warmth and character.

Fact File

Name: essensuals MEN
Address: 70 High Street, Billericay, Essex
Owners: Jim Shaw
Size: 800sq ft
Staff: 10
Clientele: All ages and professionals
Styling stations: Nine
Budget: £200,000
Financing: Self and loan
Design: Bespoke
Furniture: Takara Belmont and BSF Design

Budget Box

Belmont Chairs: £14,000
Black gloss tiles: £5,000
Signage: £6,000
Bespoke basins: £14,000
Audio and TV: £6,000
Shopfitters: £30,000
Miscellanous: £21,850
Pictures: £3,000
Shoeshine station: £150

How to Achieve the Look

BSF Design - 01277 263603
Takara Belmont - 020 7515 0333
Innovia - 01753 612040.

Top Tips

Try to keep within your set budget, make sure you get two quotes for everything
Stick to the original concept and don't cut corners
Find a project manager who can interpret your dream
Pay attention to detail
Ask clients for their opinions.

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