L'Oréal Professionnel Announces Alexa Chung as Face of INOA
February 21, 2013 5:00 PM
L'Oréal Professionnel has announced that Alexa Chung is set to be the first ever face of its professional in-salon hair colour brand, INOA.
The presenter, writer and style icon will now act as muse and model for INOA and with her fashionista status is the perfect choice to cement L'Oréal Professionnel's fashion links.
Alexa said: "I am delighted to be working with such an iconic brand. L'Oréal Professionnel is behind some of the amazing looks on the catwalks in London and Paris so I'm really excited to join the team."
For her first shoot, colourist Jose Quijano from Neville Hair & Beauty used a combination of shades from the brand new Mocha collection to create the ultimate natural brunette with multi-tonal depth and shine.
Jose says: "INOA MOCHA shades are the perfect colour choice for Alexa. The results are brilliantly polished and with natural multi-tonal reflect which suit her style!"