Providing pampering services for vulnerable homeless adults over the Christmas period, Crisis will be setting up temporary centres across London offering hot meals, health checks and companionship.
Part of their offering is the provision of hairdressing services, which is where Scrummi felt they could help - providing a consignment of luxurious waffle textured towels.
Marketing manager Jane Brown explains: "We felt Scrummi was perfectly suited to this campaign as we imagined volunteers could do without the inconvenience of sourcing, using and washing towels.
"We contacted Crisis and they loved the idea that they could use our towels without having to find a way of washing and drying them for reuse. Scrummi towels can simply be popped into a recycling bin after one use so they thought it was a perfect solution!"