Training & Education

How to Take Your Business To The Next Level

by charlottegw / last updated October 12, 2020

goldwell elumenation

Salon owner Nicola Smyth shares how she’s using Goldwell Elumenation to grow her salon business.

How has Elumenation helped you grow your salon business?
Elumenation has given our stylists free range to customise and ‘elumenate’ all of their colour work like never before. We’ve found that creating show-stopping colour work using Elumenation gets our clients talking and wanting to know our salon secret.

How do you educate clients on the benefits of Elumenation?
YouTube videos and social media. We also let them see the benefits for themselves with their colour results. Luxury comes as standard at Nicola Smyth Hair, so we include Elumenation in all of our colour services. This means our stylists can be as creative as they wish. Our colour work has no limits, which means all of our stylists can create bespoke hair colours for all of our clients.

Goldwell elumenation

Has Elumenation increased client frequency in the salon?
Elumenation has increased loyalty and the number of times a client visits the salon because they can’t get the bespoke Elumenation service anywhere else. It has really elevated our colour services and our business.

What’s your favourite colour product from the Goldwell portfolio?
It’s so hard to pick as we use so much of all of them. If I had to pick one it would be Pure Pigments (pictured below) as it is a game changer for colour work in our salon!

How to get creative with Goldwell Elumenation

Nicola Smyth says her clients’ hair has never felt or looked better and it’s the ultimate in luxury colour that gets everyone talking. “There are no limits to my colour creativity thanks to Elumenation. I can achieve all of my colour dreams and more. The results are truly amazing with multi-dimensional shine, outstanding colour density, vibrancy and brilliance.” She adds: “Elumen Play is my favourite colour product for photoshoot and show work. It’s simple to apply and lasts 10-15 washes so clients can experiment with amazing colour results.”

For more information on Goldwell Elumenation go to

This is a sponsored post by Goldwell. 

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