Ghd launch styling-focused 'salon essentials' training

ghd has recently expanded its training opportunities with the introduction of Salon Essentials, focusing on techniques when using styling tools. The new seminars are designed to help salons and stylists perfect their finishing with both classic and trend-led looks, as well as boosting retail by increasing the services and finishes available to clients. Amy Sontae, ghd global education creative manager, says; “Salon Essentials provides everything you need to know to style hair with heated tools. These are our essential techniques, driven by current hair and fashion trends but all transferable to different styles and looks.” Each seminar provided will cover four techniques, with each being built around a specific ghd tool. This includes The Styler Edit, which covers basic ghd curls and smoothing; The Styler+ Edit, covering more advanced movement such as DNA waves and LA waves; and The Curve Edit, explaining a range of tongs and wands. Further seminars include The Hot Brush Edit, which details styling techniques that incorporate the ghd rise and glide; The Oracle Edit, offering guidance on unlimited curls and waves; and The Helios Edit, covering four creative and commercial blow drying techniques using the helios. Salons can also opt for the Long Bob Edit, which covers styling for mid-length hair; and a Bespoke Edit, which allows you to choose four looks from any of the other edits. “Salon Essentials is fantastic for anyone that’s new to ghd, as well as those who are new to styling, or salons and hairdressers that want to elevate their styling techniques,” says Amy. “We are really proud to have created a series of fundamental techniques to teach, with classic, clean, on-brand visuals.” “The key to Salon Essentials is a focus on purity of technique,” Amy continues. “You will learn our finished styles, but it’s really all about honing the techniques you need to go on and create looks that are suitable for your clients.” Read about ghd's Take Control Now campaign, encouraging clients to self-check for breast cancer signs.