ghd curve uncovered Takes Tools on Tour
The ghd curve uncovered event saw the styling super-brand take its newest launch on the road, with pop-up events in Edinburgh, Manchester, Birmingham and London.
More than 1,000 stylists attended the events across the country, which took place in hand-picked, uber-cool warehouse-style venues in each city.
ghd UK brand ambassador, Zoe Irwin, headed up the events, which showcased the new range of ghd curve curling tools to the nation. The events were open to the newly-formed ‘ghd expert’ group; selected stylists from salons across the UK who have demonstrated enthusiasm, skill and loyalts for all things ghd in their area.
At each event, backstage area was set up with products, mirrors and complimentary ghd curve tools to play with. Stylists were encouraged to snap and share their results, with a winning shot chosen at each event. Jamie Richards from Richards Hair, Walsall, was crowned creator of the best image in all four cities and he will now enjoy an expert education workshop and free styling kit. “I’m so over the moon that my image was judged the best at the #ghdcurve events,” he says. “It was completely unexpected and I can’t wait to make even more beautiful hair with ghd curve.”
“We love this education format,” says Jo Robertson, ghd’s head of uk & roi education. “There’s such a buzz when you get a mass of stylists together in one ‘backstage’ style area, practicing new techniques, learning about new tools and sharing their work with each other, on social media and back at the salon. It’s exciting!”
For more information on becoming a ghd expert and curve, stylists should contact their ghd account manager.