Discover How to Get Your Clients Back to Cool
This is a sponsored post by L’Oréal Professionnel.
Adapting your service menu is the secret to getting clients back to cool now the summer is over. Most of your clients will be on the hunt for services and techniques that will get rid of any hint of brassiness as the nights draw in, but you must remember not every client will want the exact same result.
L’Oréal Professionnel’s UK editorial ambassador Adam Reed believes the Cool Down services menu will encourage every type of client to come back for more.
He says: “We know there has been a heightened desire for cool tones and through our Cool Down menu we wanted to come up with an offering that covered every possible hue on the ‘cool’ spectrum. Whether you want high commitment, low commitment or a colour that sits somewhere nicely in-between, the Cool Down Service Menu covers it all.”
How to get your clients back to cool
The first step is to identify which type of client is sat in your chair. Once you’ve identified what they want from their hair you can suggest the matching Cool Down service that will really give them the ‘wow factor’!
Type of client: The Natural Client
This client prefers to keep their colour natural and will be on the hunt for shades that will give them subtle cool tones through the hair. This client will want to maintain and protect their natural hair so nourishing in-salon treatments will also encourage them to come back regularly.
The Cool Down Service: Translucent Neutralisation
L’Oréal Professionnel Majirel Glow is the perfect way to keep your natural-loving clients happy as it can be used on its own for luminous and translucent-looking results. This means if you have a client in your chair for a cut and blow-dry who has never coloured their hair, they can leave your salon with gorgeously glossy locks. Plus, it works as a great partner to create a soft colour melt on the lengths and ends for your clients that are after cool coverage at the root.
Use These Shades to Create a Cool translucent finish
Type of client: The Loyal Colour Client
This client has been coming to you for years and always feels a million dollars at the end of their appointment with you. The secret to keeping this client hooked is to suggest different tones, colour combinations and colour techniques that will keep them happy between each salon appointment with you.
The Cool Down Service: Boosted Neutralisation
L’Oréal Professionnel Majirel Cool Inforced is ideal for a loyal colour client. This client will want to ensure their hair doesn’t go brassy before their next colour appointment so this service will become their new go-to. Majirel Cool Inforced creates a natural cool and long-lasting beige result using the combination .13 shades so your loyal client will feel satisfied for longer.
Use These Shades to Create a Cool Neutral Finish
Type of client: The Non-Returning Colour Client
This is arguably your most tricky client. This client leaves happy but needs to be sold something extra special and on-trend to book their next appointment. Re-engage this client with colour change services for a new season look and create a long-term consultation plan for them that will encourage them to mix up their hair more regularly.
The Cool Down Service: Deep Neutralisation
L’Oréal Professionnel Majirel Cool Cover is ideal for a client who needs to see a noticeable result to be enticed back into your chair on a regular basis. Majirel Cool Cover is designed for a client who doesn’t want to see any warmth in their hair. It neutralises and controls natural warmth at the root so it is perfect for anyone with a darker base and will leave more fickle clients desperate to come back for more. You will have some clients who have decided to use lockdown to embrace their natural grey and want a more natural result so you can use Majirel Cool Cover to entice them back into your chair with a technique and service that will give them a stunning natural look while helping them to embrace their grey.
Use These Shades to Create a Cool Opaque Finish
The Toning Solution for every client
L’Oréal Professionnel DIA LIGHT is the answer for any client who wants to enhance and neutralise their lightened hair because it is designed to be a neutralising gloss for all bases that leaves hair shiny and conditioned.
As Adam points out: “The ultimate cool result is about a really subtle placement of colour which I keep personal to every single client and then it’s about using toners afterwards to keep a cool but rich finish.”
DIA LIGHT can be used to provide a professional and personalised cool result. The cationic polymer in the formula targets sensitised hair zones and provides the ultimate neutralisation to banish brassiness. Plus, the acid technology closes the cuticle and balances the pH of the hair to restore hair radiance. Finally, the gel-cream texture provides an ultimate shiny finish with hair 30+% more conditioned.*
Four new shades within the DIA Light range
There are four new shades within the DIA Light range, which are as follows…
10.02 for a very natural lightest blonde tone
10.01 for creating a slightly cooler blonde
8.21 for lifting hair with a darker base to achieve a cool tone
7.01 for a cool finish that will look like a lighter natural base.
Help your clients get salon-worthy looks at home
Once you have coloured and toned your clients’ hair, don’t miss the final and crucial step, which is to ensure your client can achieve glossy salon-worthy looks at home.
Your clients will be able to achieve a stylish finish from root to tip with L’Oréal Professionnel’s Steampod 3.0, Steampod care products and TECNI.ART professional styling range.
The Steampod uses steam technology to deliver two-times faster and two-times smoother styling than a regular straightener** with 78 per cent less damage.*** This professional and high-tech steam hair straightening iron, allows for continuous steam to flow gently through the hair, smoothing the look of hair as it styles. For the best results, we recommend using our stylist-recommended care routine including the Steampod Replenishing Smoothing Cream, Smoothing and Repairing Milk and Protective Smoothing Serum.
The TECNI.ART professional styling range is the ultimate finishing range for clients to perfect their blow-dry before leaving the salon, but also to keep their hair in check at home.
TECNI.ART Pli is a spray that does it all – adds shape, grip and hold, 6-Fix keeps styles in place for longer, Ring Light gives hair that final shine and Volume Lift is a mousse that gives added volume without weighing down the ends.
The packaging even has a clever QR code which can be scanned with a phone camera to unveil exactly how to use each product.
Understanding the principle of neutralisation to get your clients back to cool
L’Oréal Professionnel’s online education portal – Access has training and virtual sessions to help you upskill and develop a better understanding around the principle of neutralisation to get your clients back to cool.
Start learning about how to achieve cool results with the free and interactive Undercoats and Neutralisation: Lifting to 6-10 Levels E-learning. If you want more, check out the video tutorials on hero pre-lighteners, lifting tips and pigmented home care.
For more information about how to get your clients back to cool go to uk.lorealaccess.com.
*Instrumental wet sliding test
** Instrumental test versus regular straightener
***Instrumental test versus regular straightener after 15 uses.