John Paul Mitchell Systems Makes Cruelty Free Pledge with Winnie Harlow
‘Peace, Love & Pioneers’ is the latest cruelty-free campaign from John Paul Mitchell Systems, reaffirming its commitment to no animal testing, with global ambassador and animal lover Winnie Harlow as the campaign star.
The leading professional hair care manufacturer has celebrated animals since it was founded in 1980, and aims to celebrate its cruelty-free and sustainable heritage with a pledge to remain loyal to these ideals.
Michaeline DeJoria, CEO of John Paul Mitchell Systems, comments: “At Paul Mitchell, we’re committed to making our community feel their best, starting in the salon chair. To best achieve this mission, it’s crucial that our professional-quality solutions are formulated with the utmost wellbeing of our community and planet in mind. This extends to all animals.”
Michaeline continues: “We were the first professional hair care company to take a stand against animal testing. As a celebration of our heritage and our pledge to remain cruelty-free, we’re excited to unveil this campaign and raise awareness for this important cause.”
Global brand ambassador Winnie Harlow also commented: “As an animal lover, I believe beauty should never come at the expense of animals. I’m proud to be the face of Paul Mitchell and remind others to spread kindness to animals, starting with beauty products that keep their best interest at heart.”
In addition to this commitment, John Paul Mitchell Systems have partnered with Best Friends Animal Society in the USA, a leading national animal welfare organisation dedicated to ending the killing of dogs and cats in America’s shelters.
Commenting on the new partnership, Candi Maciel, director of corporate partnerships from Best Friends Animal Society, said: “Best Friends has been so fortunate to have received support from the greater Paul Mitchell family for some time. This campaign with Winne Harlow and Paul Mitchell is just one more example of their commitment to our mission to save them all.”