Salon software

Discover your Best Marketing Strategy with Salon by Premier Software

by laurahusband / last updated February 12, 2020

Marketing Strategy with Salon by Premier Software

Are you ready to make your best marketing strategy with Salon by Premier Software? A marketing strategy is essential to secure your place on the high street. It outlines the broad approach you are going to take to drive your business forward in 2020. But like New Year’s resolutions, setting targets are associated with a fear of not achieving them. A simple step to overcome this is by investing in your salon software.

Any software worth its weight in gold should help to simplify your goals – from reviewing the previous year’s performance with reports, to achieving your future objectives thanks  to a host of features. Not convinced? Here are five examples targets and how Salon by Premier Software can help:

Grow your client base by 10%

Marketing is vital for growing your client base. It introduces you to new clients while keeping your brand front of mind. A good software system will offer GDPR-compliant automated marketing and social media integration to put your salon in the spotlight. It should also provide a loyalty scheme to get clients back through your doors and spending more.

Cut your white space by 15%

If you’re looking to boost your revenue, white space is key. Use your software to pull reports of staff utilisation which will highlight where your blanks are. Then, use its clever scheduling tools to colour these with repeat bookings, courses or packages.

Receive 150 positive reviews by 1 July

82% of consumers read online reviews for local businesses, so why not use your software to schedule review requests after completed appointments? Sending texts will ensure your message reaches the client while the five-star experience is still fresh in their mind.

Add three new treatments to the menu

CPD plays an important role in staff engagement. Training employees in treatments not available through competitors will give you a USP while providing development. Once you’re ready to deliver your new services, simply add them to the treatments stored within your software, assign them to the staff member and get booking.

Grow retail sales by 20%

Staff are also engaged by healthy competition. Setting retail targets and offering commissions is a great way to encourage employees to back your goals and grow products sales. You can also set up promotional pricing within your software to persuade clients to make the purchase.

Ring Salon by Premier Software through your till before 31 March and receive up to £600 off a licence, with no upfront costs! For more information, visit: www.premiersoftware.uk/januarysale

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