Zoflora Engages Hairdressing Industry at Salon International
Zoflora exhibited for the first time at Salon International and introduced their beautifully fragranced disinfectants to the hairdressing industry.
As well as showcasing their range of perfumer-developed concentrated disinfectants, Zoflora also introduced their new products, which deliver all the benefits of Zoflora; killing 99.9% of bacteria and viruses including the COVID-19 virus (SARS-CoV-2) in the workplace, eliminating odours and delivering a gorgeous fragrance.
These new products included Zoflora’s Multi-purpose Disinfectant Cleaner, which cuts through grease and grime, and their Disinfectant Mist, which is suitable for hard and soft surfaces and is touch dry in 45 seconds.
On the stand visitors could also see Which Scent Suits Your Salon with Zoflora’s smelling station and see the new products at work.
Louise Seddon, senior brand manager at Thornton & Ross commented: “We thoroughly enjoyed our time at Salon International, made all the more exciting given that it was Zoflora’s first Salon International and first hairdressing trade show. It was wonderful to engage with consumers in person after so long and get such positive feedback on our beautiful perfumer fragrances. Zoflora is a much-loved brand and we know that people enjoy its many uses within the home, however, we wanted to educate people working within the salon trade to think about how Zoflora could enhance their customer experience in-salon. We did this by asking consumers to explore ‘What Scent Suits Your Salon?’ at our interactive stand. In these difficult times, hygiene is key, but that doesn’t mean that the workplace can’t still be enticing with a lovely fragrance.”