Salon International

Saco Celebrate Their Tenth Collection with a Trilogy of Trends

by rachael / last updated October 15, 2011

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Saco celebrated their tenth collection with a trilogy of show-stopping styles at Salon International 2011.
The three looks – dubbed collectively as Collection X – was presented by Richard Ashforth and the Saco Artistic Team, with an international army of stylists representing the company’s salons in England, France, America and Canada. 
The clean-cut XS look had an industrial feel inspired by European fashion in the mid 1990s with masters of minimalism including Jil Sander, Helmut Lang and Martin Margiela all name-checked.
Inspired by this ‘anti-fashion’ movement which saw designers shed the superflous and focus on a harder look, XS fused hard-edged haircuts and agressive shapes with oil-slick-inspired colour featuring fusions of green, burgundy and violet.
Reflecting on this darker mood, Richard said: “Fashion is always a great barometer of the social and economic climate and there’s a definite feeling of unrest at the moment. Harder looks feel poignant and reflective of where we’re at as a nation. The darker mood that’s emerging is reflected in haircuts and colours as well as fashion.”
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Offering something softer, the X-Ray look paid homage to the sensual photographic work of 1940s visionary Fernard Fonssagrives. Renowned for his beautiful nudes and clever use of light, X-Ray combines Fonssagrives’ intense tones with understated shapes.
Hair was soft but precise, with wearable and salon-friendly full bobs and gentle shapes in delicately beautiful shades of blue, green and yellow.
“We don’t want to overcomplicate things with this look,” explained Richard. “Our ethos is pared-down, simple and pure beautiful hair.”
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Launching in Spring 2012, the final look, XL, will be previewed at the 2011 Alternative Hair Show.
“It’s been quite ambitious to do three collections at once,” said Richard. “But it’s been a great creative process and an educational journey for the entire team.”

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