A New Obsession from Rush Hair at Salon Live
The team from Rush Hair hit the Auditorium at the Excel London for their epic Salon Live show with Obsession, their stunning new collection.
As the crowds took their seats Rush Hair co-owner Stell Andrew greeted the audience and welcomed Farrah, a Great Ormond Street volunteer, to remind us the great cause that a portion of the ticket sales go to. Since the inception of Rush Live over £150,000 has been raised for Great Ormond Street a Hospital charity that has 600 young patients arrive everyday from around the country.
Farrah spoke a little about how the money has helped not only the patients at Great Ormond Street but also the staff and how it goes towards improving the equipment. Her inductions really amplified the poignance of the show – how hair can truly help people feel better in many ways.
The lights dimmed and we were drawn into ‘Obsession’.
The camera panned quickly through the city of London, manic, lights flashing, music blaring – this is Obsession.
The current British Hairdressing Awards Artistic Team of the Year described the new trend collection as a gathering of individuality. “It’s the era of people emerging from their tribes,” said Andy Heasman Rush Hair international creative director.
Colour was working seamlessly into the collection with hints of deep blues in black hair and soft pastels in lighter blondes. Chris Williams, international colour director for the brand describes the collection as working with both ends of the spectrum of colour and enhancing what you already have. Chris, Poonam and Craig effortlessly spoke about the blue, pink and coppery tones that they were working with.
The styling section of the evening was led by Andy who demonstrated his cutting progress with a long pink look with directional layers and edgy tuft off-centre, again playing into the individuality of the collection.
Avant garde is a strong area for the brand and Tina Farey and previous British Hairdressing awards Finalist for Avant Garde Hairdresser of the Year Seung Ki Baek let their work do the talking on stage. As the dramatic music rained down the team on stage cut, braided and styled on stage producing a collection of looks inspired by the Popovy sisters, creators of Russian dolls.
The night concluded with a stunning show of the full selection of models coming together with a catwalk that fused the styles together as Obsession collided, editorial, avant garde and individuality.