Wella company launches wellastore my hair boutique

Wella Company have announced the launch of Wellastore My Hair Boutique, its first affiliate programme benefiting both professionals and clients. This exciting launch on 4 July 2023, is the latest step in digital innovation from the company, as professionals and clients continue to embrace new technologies. The popularity of affiliate programs continues to grow due to accessibility and low cost for SMEs.

The new digital platform offers salons and freelancers the opportunity to receive a 20% commission when their customers purchase at-home care products from the Wella Company portfolio (including, Wella Professionals EIMI, Wella Professionals Color Fresh Masks, Sebastian Professional, and Nioxin) on the Wella Store My Boutique website. In return for shopping at Wellastore My Hair Boutique, customers will receive a 10% discount and free delivery over £30. The affiliate program offers salons and freelancers the ability to recommend products to their clients that they might not stock and provides customers an opportunity to purchase Wella Company products between salon visits and explore the brands within the portfolio.

Following the Wellastore piolot scheme, one user, Susan Burke, said: “Building a relationship with clients when being freelance can be hard as you don't have a shop front for retail products. But now Wella Company have set up this easy-to-use website, where I am able to send a link to my clients which they can use to set up account where they can purchase products themselves. This website gives the client 10% off their products and as a stylist I receive 20% commission. This has benefited my business as my retail sales have increased through this new programme.” Salon owners and freelancers can find out further information and sign up via the link here.