The February Hot List: The Hair Launches We’re Loving This Month

by kieran / last updated February 3, 2021

We can’t believe that it’s February already, but this also means there’s a whole host of new hair launches to be excited about! Swipe through the gallery or scroll below to check out all the latest innovations you can get you hands on.


Alterna’s new Caviar Anti-Aging Clinical Densifying collection contains a Shampoo, Scalp Treatment, Styling Mousse and an all-new Foam Conditioner for increased volume. RRP from £31.95


ghd has 10 essential styling products in its new Heat Protection Styling Range that create a lightweight and invisible thermal protective barrier between the hair and heat. RRP from £14

BaByliss PRO

BaByliss PRO’s heavy-duty PRO Titanium Foil Shaver is designed for blending and fading with precision, complete with ultra-fine hypoallergenic foils for an easy close-cut finish.


R+CO Sunset BLVD Blonde Toning Masque tones brassiness on blonde, white and grey hair with violet flower extract to colour correct and add shine.

HairFlair Pro

HairFlair Pro has expanded its Waveformers range with the all-new Ripple Flair offering a natural wave as opposed to a traditional ringlet curl shape. Trade price £42.95.


PCC Cool Hues is the latest collection from Indola and features four new shades inspired by natural, earthy and cool tones with less ammonia and hydrogen peroxide. RRP from £7.06


JOICO’s latest launch is the LumiShine Ash Ash series – a palette of seven cool permanent crèmes and demi-permanent liquid shades, formulated to neutralise unwanted warm tones. RRP £9.55


men-ü CLAY is designed for choppy, medium hold and dishevelled styles. It offers long lasting flexi-control, texture, definition and great separation with a melon fragrance. RRP £14.95


Designed with a unique dot pattern, STYLETEK Foil helps lock the heat transfer for dazzling colour results. Plus, pre-folded edges and extra grip make foiling a breeze. Trade £17.95

Revlon Professional

With its updated Nutri Color Filters range, Revlon Professional presents 23 intermixable colours, including seven new shades which offer intense care, colour and shine when applied. RRP from £10.90

Schwarzkopf Professional

Schwarzkopf Professional’s colour brand, tbh has expanded to include the Red Beige collection and offers four new warm shades including Chocolate Beige, Beige Copper and Red Beige. Trade £11.05


Aveda has given its entire product range a revamp for 2021. The brand has announced it is now 100% vegan, including the Botanical Repair Strengthening Shampoo and Conditioner.

Fudge Professional

Designed for finer hair types, Fudge Professional’s Matte Hed Mouldable clay-cream offers a medium hold and long-lasting matte finish in a lightweight formula using Flexi-Fibre technology. RRP £15.50


KEVIN MURPHY LIQUID.KEVIN. ACTIVATOR 3.5 VOL (1%) from the COLOR.ME range delivers quick toning to maximise your appointment time and achieve multi-dimensional colour

American Crew

The environmentally sustainable American Crew Hair Care Collection includes the exfoliating and detoxifying Detox Shampoo for a deep cleansing experience and more. RRP from £11.50


KMS has two new products – THERMASHAPE Straightening Conditioner and MOISTREPAIR Hydrating Oil for sealing and smoothing the hair’s surface. RRP from £18


OSMO Scalp Therapy Detoxifying Shampoo provides a deep clean and removes impurities that weigh hair down and leave it lifeless. It is infused with rosemary and tea tree extract. RRP £8

These February hair launches not enough? Catch up with last month’s Hot List too!

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