Toni & guy make the shortlist in 15th annual coolbrands survey

The 2016/17 CoolBrands listing has been revealed and TONI&GUY has officially been voted as one of the UK’s coolest brands. Influencers who voted included musicians DJ Fresh, Ella Eyre and Labrinth, MOBO Founder Kanya King MBE, numerous bloggers such as Fashion Blogger, Camille Charrière, Beauty and Fashion Vlogger Amelia Liana alongside Fashion Designers Melissa Odabash and Amanda Wakeley plus leading Editors from publications such as TechRadar, Elle Decoration and InStyle. All the brands were judged on four factors deemed to be inherent in a CoolBrand: authenticity, desirability, innovation and originality. The latest CoolBrands results, headed by Apple, underline TONI&GUY’s prestige and allure within the country. Competition is substantial, with thousands of brands from over 50 sectors considered by the voters; only those achieving top scores qualify for CoolBrands status. Stephen Cheliotis, Chairman of the CoolBrands Council, said, “CoolBrands status illustrates that TONI&GUY is rated highly by both influencers and the British public. This is proof that the brand is considered highly original and innovative, two factors voters consider. It also clearly shows that the brand is desired, a lustre that often means it’s chosen ahead of peers. CoolBrands status is also testament to the brand being seen as authentic and being passionate about what it does. Although most CoolBrands do not strive to be perceived as cool, being recognised independently in this way is naturally a wonderful affirmation that what the brand is doing is recognised, valued and respected by consumers and those influencing them”.