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TIGI European Convention Comes to London

by charlottegw / last updated July 18, 2019

tigi European convention 2019

Hairdressers from across Europe were welcomed by Anthony Mascolo, TIGI founder and international artistic director; Mark Bleathman TIGI president; and Tobias Kuetscher, TIGI Europe general manager; to two days of inspiration, education and information at the TIGI European Conference 2019.

Held at the Park Plaza Westminster in London, the TIGI European Convention launched the new TIGI Modern Classics education collection as well as the latest product innovation from TIGI Copyright and provided guests with business information and social media ideas to utilise in their salons. Welcoming guests, Mark Bleathman said the aim of the TIGI Convention was to give back, provide inspiration, show TIGI’s creative output and introduce TIGI Copyright and TIGI Fuse to everyone.

The TIGI Convention began on Sunday evening with drinks and dinner. During the evening the TIGI Collective, selected TIGI educators from salons across Europe, each presented a model depicted an interpretation of the hair trends from the main European cities. The second presentation was the TIGI Creative Team’s new Designer Collection which featured trends such as ‘Hip Hop Barbie’, ‘Dancing Queen’ and ‘Manga’.

The second day commenced with the launch of TIGI Modern Classics. Introducing the new work Anthony Mascolo explained: “This is what TIGI’s all about. Modern Classics offers something to every hairdresser in the salon, from the youngest and least experienced to the advanced, confident stylist and colourist.” Delegates were then invited to watch Anthony and his team create a TIGI photoshoot, rounding off an entertaining and educational European convention.

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