Rush hair presents a new approach to colour in collaboration with l'oréal

Rush has announced a new creative colour identity and campaign. Called Colour Artists, the campaign will celebrate the expertise of Rush Hair’s talented and experienced stylists in its 97 salons across the UK. Fuelled by research into what clients choose and understand about beauty services, the senior team at Rush discovered that across the market, there was a huge gap in what people know about the terminology, techniques and price structures used in colour service. Rush international colour director Chris Williams believes that Rush’s new colour identity will give transparency to customers in terms of cost, final result expectation, and accessibility of what is possible. He said: “Our new approach to colour will encapsulate artistry, quality and craftsmanship for both clients and the Rush team. Education is an integral part of what we are doing and each stylist will be trained by our specialists at Rush and also by experts at L’Oréal. Our teams are incredibly creative, so we want to energise them to showcase their skills.” As part of the campaign, Rush will introduce new names to the colour levels. To celebrate the launch, six looks have been unveiled to showcase colour skills at Rush, shot by Jack Eames, the renowned award-winning photographer and long-time creative collaborator with Rush. The looks (two of which are pictured within this article) include Balayage, Ombre, Highlights and Global Colour, alongside two trend led artist looks featuring two of the Pantone colours of the year – Coral and Platinum – and all of these looks are available for clients. Chris continued: “Within the campaign there’s something for everyone, the techniques are inclusive and talk to clients of all ages. The images show that whoever you are, whatever your age or your personal style; you can be a client of Rush.” Alongside the Rush senior team and L’Oréal, the salon brand employed the talents of London-based street artist Matt Small, who has collaborated with Rush numerous times over the years, to create artwork in selected salon locations. Matt was tasked with capturing the art behind the colour campaign to create the logo and brand identity for the project. He said: “This collaboration between artists is exactly what Rush represents – colour, vibrancy and accessibility for everyone. I love that Rush are always progressing and are all about the people as my art is all about the people too. It was great fun to work alongside the team to bring this project together – it brings colour, life and beauty together.” For stylists, Matt has also designed a Rush Colour Artists toolkit complete with an apron, trolleys, tint brushes – all with a strong visual identity to create the drama and theatre of being a Rush Colour Artist.