Robert Lobetta Is New Creative Visionary for Sebastian Professional
Robert Lobetta has been appointed Creative Visionary of Sebastian Professional, overseeing the brand’s creative vision and seeking out and mentoring young hairdressing talents to collaborate with the brand.
After a 10-year hiatus, Robert returns to the brand he once led as creative director, which saw him working with the product house for more than 20 years creating iconic products and imagery. Robert said: “My heart has always been with Sebastian Professional and I am thrilled to be collaborating again. My main motivation for this return is to help craft a new creative vision for the brand and to develop young talent that will carry the creative torch for this great brand.”
Laura Simpson, chief marketing officer of Coty Professional Beauty, added: “We’re thrilled to have Robert back. He brings a blend of Sebastian heritage and creative vision that no doubt will inject a new creative energy to this iconic brand and we’re happy to welcome back to our tribe.”
Robert will work closely with artistic director Shay Dempsey on the overall hair direction and education programme.