L’Oréal Professionnel’s Celebrates 110th Anniversary in Paris
More than 2,000 stylists from over 40 countries travelled to the City of Light to celebrate L’Oréal Professionnel’s 110th anniversary.
The city’s most famous landmarks were the backdrop for a three-day celebration that attracted stars of the film and fashion worlds, including Alexa Chung and Catherine Denueve to the opening night at the Carousel du Louvre.
Hosted by L’Oréal Professional Products Division President Nathalie Roos and international general manager Marion Brunet, the opening night brought the arts together, with live music from acclaimed artists and a spectacular hair show called La French, Art of Hair Colouring, which featured 42 models.
Sophisticated and chic, and broadcast live around the world, guests also had the opportunity to immerse themselves in the innovative products the brand is known for.
In an exclusive interview with HJ, Nathalie Roos explained her vision for the brand. She said: “We work with 1.5 million stylists and millions of consumers around the world and have to make a difference, adjusting to the changing digital world. We live in a 360-degree world, with influencers everywhere and our Push the Pro programme is a game changer for the industry.
The UK market is inspirational with so many beautiful salons and stylists, all of whom have the right experience and skills to ensure they feel valued and validated. We want to give them the opportunity to learn from each other as we help nurture those with the artistic qualities and entrepreneurial talents to succeed.”
Two days of workshops and masterclasses in the Palais de Tokyo allowed guests to explore the latest innovations in both colour and the digital space, including a preview of the Style My Hair Pro in-salon app.
The International Colour Trophy heralded the end of the celebrations with beautiful shows from global brand ambassadors, including the UK’s Adam Reed of Percy & Reed, before the winners were announced with Mai Ha and Emma Beveridge of Trevor Sorbie Manchester winning the Cut & Style Award.
The International Colour Trophy award was presented to Wendy Gunn of Ink for Hair, Brisbane, Australia with the celebrations continuing into the night.