Joico announce larisa love as brand ambassador

Joico have announced Larisa Love as the new brand ambassador. Larisa has grown her profile as not only a top US colourist but as a social influencer too. In her new role she will create new and fresh content, colour techniques and formulas, as well as collaborate on education curriculums and shows. Her skill and talent will also be tapped to help the brand test and develop new products. "When I’m looking for companies and brands to partner with I look for authenticity, and not just in the products but the people behind it all. That’s why I fell in love with Joico. They put so much passion into everything they do with clients and stylists in mind. My clients love the healthy and shiny results. I’m really excited to start this next step in my journey,” said Larisa on her appointment.