Label.m announces label.me model competition winners

Label.m has announced the winners of its label-me competition, which seeks models to front its year-long campaign. This year, two finalists have been chosen as the ’face of label.m’. Both will appear in the 2017/2018 global advertising campaign. After receiving hundreds of entries via the label-me digital platform and conducting numerous street-scouting, a shortlist was  drawn and all finalists were invited to attend a casting in London. All the finalists met with label.m’s global creative director, Sacha Mascolo-Tarbuck, and a panel made up of professional hair experts, to take part in a test shoot and to be interviewed about their individual style, interests and ambitions. “I’m so pleased that this year’s label-me competition attracted such an enthusiastic and diverse group of young people. Our winners had an undeniable chemistry during the test shoot at casting day and reflect everything that label.m is about in their own individual way. Both winners are unapologetically unique in terms of their distinctive styles and I can’t wait for everyone to see the final campaign look,” said Sacha Mascolo-Tarbuck. This year’s winning models are Maja Rybicka and Alex Guiste