Ghd officially launches in china

Published 28th Apr 2021 by kieran
Ghd officially launches in china ghd has officially launched in China, announcing the opening of the flagship ghd store on Alibaba-owned Tmall. The British styling tool brand which launched in 2001 has been in business with Tmall Global since 2018 and cites the launch “with an owned business entity” as a “fundamental development in the evolution of ghd.” ghd held an exclusive event in Shanghai on Friday April 23 to celebrate the launch. Here, they announced the official alignment with Tmall and the collaborative project “Tmall Super New Star”, which is dedicated to bringing emerging brands that have been making substantial achievements in foreign markets into the vision of the Chinese consumers. Jeroen Temmerman, chief executive officer, said: “2021 is such a monumental year for ghd as we celebrate our 20th anniversary and the introduction of the brand to Chinese consumers. We know that the Chinese consumer is looking for brands that have trusted and advanced product technology and functionality – as a technology and innovation driven company, I am confident that Chinese customers are going to be impressed with ghd, and that we can become the number one preferred hair styling tool brand in China, for both consumers and professionals.” ghd has partnered with Tmall for the long term and will be participating in high-profile activations with Tmall throughout the year. “Tmall is undoubtedly one of the most important strategic partners and provides us with a trusted platform from which to engage with local Chinese consumers. Together we will spare no effort in transforming lives with the power of ‘Good Hair Days’,” Temmerman continues. A consumer-facing 7-day pop-up store is the second stage in the launch activations, allowing Chinese consumers to discover the ghd products and 20-year heritage of the brand. Opening on Saturday 1 May in Shanghai downtown, visitors will be able to experience onsite how-to training and hairstyling from professional stylists.
kieran

kieran

Published 28th Apr 2021

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