ghd Launches First Smart Styler with Long Live The Queens Campaign
Electrical hair styling brand ghd has unveiled its new global Long Live The Queens campaign to celebrate the introduction of its first smart styler – Platinum+.
The campaign bring to life the definition of ghd – good hair day by celebrating the variety of ‘queens’ in today’s society who want to look and feel good. The cast includes a new mum, a successful new homeowner, an employee of the month and the importance of salon.
The new Platinum+, which the brand describes as the world’s first smart styler uses predictive technology to personalise the power of the iron for perfect styling that lasts all day long. Platinum+ responds to the hair’s thickness and the speed that you are styling, controlling heat more effectively and predicting your personal hair needs to give ultimate results for stronger and healthier hair.
The benefits of using this styler include 70% stronger hair, two times more colour integrity and 20% more shine. Plus, ghd is offering consumers and stylists a three-year warranty with the purchase of the Platinum+.
The ghd Platinum+ is available to stock and retail in salons this month. RRP £175