Find out electric professional's new ambassador salon
Published
19th Nov 2018
by charlottegw
Independent, British professional haircare brand Electric is now available from DNA Art Space in Nottingham. To celebrate the collaboration, the salon hosted an all-day event open to clients, team members, local press and influencers in the industry.
Mark Woolley, renowned hairstylist and entrepreneur behind the Electric brand, and Sean Dawson, salon manager of Electric London salon, attended the day to provide a variety of education and creativity.
During the day, Mark Woolley hosted a presentation of the brand and the range, explaining the inspiration behind its creation and the best use of each product. In the evening, the launch party started and Mark Woolley, Sean Dawson and DNA Art Space co-owner, Dale Herne, styled a model each using Electric Professional Haircare products, showing the versatility of the range. After the demonstration, the evening event progressed with delicious Italian food, Prosecco and networking opportunities.
Dale Herne comments: “The event was a great success; everyone left with a new appreciation of the Electric Professional Haircare brand and our DNA Art Space salon. We showed how two driven, 100% British brands can join forces to offer higher quality standards. The guests were enthused by the inspiration shared and clients were really impressed too: they deeply understood Electric’s philosophy and as a result we sold a lot of products!”
“It’s great to be welcoming the DNA team into the Electric Family. We’re already working with leading and influential salon owners and artists from across London, Los Angeles, New York, Miami and Toronto. Our focus is to now grow the brand across the UK and work with forward thinking salon owners like Dale and Angelo,” explains Electric Professional Haircare founder, Mark Woolley.