Ego Hair Design’s Caroline Sanderson Donates £1,000 to Charity
Following Caroline’s annual VIP client sale event held virtually, Ego Hair Design had made over £10,000 within three hours. Caroline proceeded to donate £486 of this total to the local Inverness food bank following frequent donations made throughout lockdown.
Caroline has also donated all royalties from her Amazon bestselling book ‘The Salon Jedi: The Big Business Breakthrough For Ambitious Salon Owners’, which she wrote during last year’s lockdown, to the mental health charity MIND. So far, the total royalties equate to £500.
Following this, all royalties from the book’s newly released Kindle version are set to be donated to the Hair and Beauty Charity. The book details Caroline’s personal story from single mother to successful business owner, ultimately urging readers to “believe in what you’re capable of and take the first steps towards building a more successful salon business.”
This charitable giving follows a particularly busy year for Caroline, who made the most of the challenges COVID-19 placed upon the industry. As well as fulfilling her ambition to write a book, Caroline redesigned her website, interviewed guests for her podcast and upgraded her client experience.
Caroline also earned multiple awards nominations in 2020, including two finalist spots at the British Hairdressing Awards (Scottish Hairdressers of the Year and Afro Hairdresser of the Year) and an impressive six finalist spots for the upcoming British Hairdressing Business Awards (Business Director of the Year, Salon Team of the Year, Salon of the Year, Innovation of the Year, Stylist of the Year and Manager of the Year), being streamed live on Facebook on January 25.
Caroline is also currently running the Salon Bounce Back 5 Day Challenge, sharing fast money making strategies she employed herself to triple her salon revenue during and after the 2009 recession, with tickets priced at £5.