Dyson: the professional journey so far

Dyson is dedicated to understanding the science of hair and supporting the professional hair industry. With sights set on engineering tools that not only create great style, but help keep hair looking healthy too, Dyson's engineers understand every aspect of hair – what makes it strong and glossy, what causes it to become weak and break and how to make it look and feel great. Based on insights, Dyson knows that with the right education and equipped with the right tools, damage can be easily avoided.

The journey so far

The launch of the Dyson Supersonic™ hair dryer in 2016 brought a new level of innovation to the premium haircare sector. The Dyson Supersonic™ hair dryer — with its new format, acoustics, attachments and air multiplier technology — revolutionised the category. With the addition of the Dyson Airwrap™ styler in 2019, the Dyson Corrale™ straightener in 2020, Dyson continues to engineer in haircare, fuelled by an insatiable appetite for innovation. Alongside its range of consumer technology, Dyson has engineered a suite of sister technology for Professional stylists – the Dyson Supersonic™ hair dryer Professional and Dyson Corrale™ straightener Professional. These tools feature the core tech of their consumer counterparts with additional features, engineered to elevate the machines for professional usage. These machines have made waves in many recognised professional environments, particularly backstage at Fashion Weeks globally, as well as achieving recognition from industry leading stylists. Now, with Dyson’s latest innovation – the flyaway attachment, clients can recreate their stylist’s technique to achieve with ease a sleek, shiny salon standard smoothness. In an unrecognisable form, the Flyaway Attachment mechanises a professional stylist technique by harnessing the Coanda effect to hide unwanted flyaways without extreme heat. Here's a few of the innovative launches...

Supersonic Pro

The Supersonic Pro is ready for every client. Dry and style every hair type – from straight and wavy, to curly and textured – with five styling attachments (flyaway attachment, Professional concentrator, Diffuser, Wide-tooth comb attachment and Gentle air attachment). Each is engineered for even heat distribution, precise styling and fast drying. Built for the demands of a busy salon The Dyson Supersonic™ professional hair dryer has a tough, hardened nylon casing, reinforced with fibreglass so it's lightweight and strong, with a long-life expectancy. Engineered for all-day use With the motor positioned in the handle, the hair dryer rests comfortably in the hand, with a balanced centre of gravity for all-day use. Acoustically tuned for conversation To reduce noise, Dyson engineers insulated the motor and acoustically tuned its pitch to one inaudible frequency, so it's less intrusive in salon environments. Heavy duty filter. Plus a spare! The washable, heavy-duty filter lasts longer between cleans² to preserve performance. We also supply a spare, for quick swaps with no downtime. Easier access to the Cold shot feature After feedback from stylists, you can now set a style with a cold blast of air by holding either the Cold shot button, or the Temperature control button. Longer cord for easier styling³ The Dyson Supersonic™ professional hair dryer has a 3.3-metre power cord, so you can move freely around your station and style from any angle.  

Corrale

The Corrale offers enhanced styling, with half the damage.¹ Its cordless versatility gives stylists freedom and the thermal performance of a corded straightener. Or for longer sessions, simply style with the cable in hybrid charge mode. Flexing plates, for half the damage¹ The flexing plates shape to gather each section, so you can style with more control and less heat. For 50% less breakage¹, less frizz and fewer flyaways². Precise heat, defined for any hair type Switch between three precise heat settings, to suit your client's hair type and desired style. Intelligent heat control ensures consistent thermal performance so you never exceed your chosen temperature. Durable finish. Long cable. A highly durable finish withstands daily rigours, while the 4.7m cable magnetically swivels for easy manoeuvring around clients. Up to 30 minutes cordless styling³ Delivers the thermal performance of a corded straightener. Fully recharges in just 70 minutes. Style corded for hybrid charge mode For longer styling sessions, start with your straightener fully charged and style with the magnetic 360° cable. For more information visit Dyson's professional website here, call 0800 298 0298 or email  [email protected] This is a sponsored post in collaboration with Dyson.  

Claims:

1 Thermal damage measured by hair strength, when creating an equivalent hair style. Tested on flexing plates vs solid plates.

2 Direct image analysis vs untreated hair.

3 Exact run time depends on hair and styling habits.