Alan howard host digital marketing strategy day

Hair stylists from all over the midlands were put through their paces, as they took part in an in-depth marketing training day organised by Alan Howard, Johnny Paterson, Managing Director at Catalyst PR. 

Focusing on the fundamentals of a 360° marketing approach, aspects included how best to use print and online media vs bloggers and social networking in order to gain the most awareness and generate the best outcome enabling businesses to reach and exceed their potential for the coming year and beyond.