Fashion Week Hair Trends

NYFW Trend Report: All About the Girl at Jeremy Scott

by akesha / September 11, 2017

Eugene Souleiman, Wella Professionals Global Creative Director and ghd Ambassador, celebrates individuality and diversity as Jeremy Scott reveals his 20th Anniversary Collection.

Statement centre-partings, angelic buns and techno-tail ponies played into each girls individuality and complemented the bold, embelliesh outfits perfectly.

Of the hair, Euguene says, “I wanted to create something wearable that is unique to each models individual character. In the past we have created strong, conceptual looks that embrace the mood of the clothes and the statement Jeremy is making. This season the statement is, there is no statement. The hair is relaxed and beautiful. I want every girl to look in the mirror and like the way they look, then leave the show wearing the look.”

Get the look – Techno-Tail


“A look that was a personal favourite of mine and looks sharp and raw was what I call the Tencho Tail. Tough and sharp, this twist on the classic ponytail sees the hair shaped and pulled back to elevate the tail above the neck line”

Eugene blowdried the hair to straighten it out using ghd Air Hairdryer, and used EIMI Perfect Me to hold the hair in place.

He prepped the hair with EIMI Extra Volume Mousse, squashing it into the hair rather than brushing through to add sharpness and definition, before shaping into a ponytail and then perfectly straightening the ponytail using the ghd Platinum Styler.

“Pulling the hair back into a pony creates a tight texture that looks chic. I crafted the look using ghd Platinum Styler starting at the roots and working downwards, adding more tension as I pulled down on the hair creating a sleek, straight look. Always let the pony cool down before brushing it out.”

“The finished look feels very 90’s as it’s very sharp. I used EIMI Stay Firm spray to give the hair a strong, controlled look.”

Click on the gallery to see the other looks created at the show



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