Male Grooming

V76 by Vaughn Arrives in the UK

by Matthew Batham / February 16, 2017

The official launch of new men’s grooming brand V76 by Vaughn saw hairdressing’s fashionistas enjoying  ‘cocktail hour’ at the 100 Room, bar and terrace, ACE Hotel, Shoreditch.

The founder of the prestige brand, Vaughn Acord, flew in from his New York base to bring the brand to life, in front of a VIP audience that included key press, digital influencers and celebrities from the fashion, film and model world.

Vaughn took his audience through his career moves, from walking global fashion runways to becoming one of the most sought-after authorities in men’s grooming.  The son of a barber, his interest in hair peaked at an early age, and he gave his first haircut as a teen in 1976.

Vaughn quickly found himself behind the chair grooming a loyal list of clients and working behind the scenes with the likes of Annie Leibovitz, Robert Maxwell and the late Herb Ritts.  His current client list includes names famous all over the world – Bruce Springsteen, Richard Gere, Daniel Day Lewis, Tom Brady, President Bill Clinton, Aston Kutcher and Al Pacino.

Focusing on the line, and its development, Vaughn introduced the four distinct categories that celebrate the diversity of men’s grooming in a modern, accessible way.

Taking a modern approach to formulations, ingredients and performance, Well Groomed, Boldly Barbered, Face Forward and soon Gifted Man, make up the line capturing every element of men’s grooming.

Vaughn said: “It has never been more OK to care about how you look. V76 by Vaughn is a full men’s grooming line, empowering guys everywhere to look their best. When we do, we feel better, we perform better.

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