Prices rise in men’s grooming market

Men are paying more for a haircut and also happy to fork out more for a range of services, according to the latest Beautiful Britain report from Sally Salon Services. Prices for men’s treatments are higher across the board than they were this time last year. This has pushed the cost of treatments closer to the peak prices witnessed back in 2012. The average cost of a men’s haircut across salons, mobile professionals and barbershops is now £14, up £3 on last year. Men’s hair colouring is up £2 on last year to £26. The cost of a male manicure or pedicure is the highest it has been since 2012, at £21, while the average cost of a male facial, at £33, is also the highest since the first report in 2012. Men now account for one in five (23%) customers at salons, and 63% of salons (not mobile professionals) have seen an increase in male customers over the last year. Across the whole hair and beauty industry, the average cost for a men’s haircut is £14, while the average price for a shave is around £13. Men leave around four weeks and 3.6 weeks, respectively, between these treatments. In barbershops, the most expensive treatments cost an average of just £14 for a wash cut and finish, cut throat shave or a hot towel shave. A wet shave comes in at £12, and a clipper cut costs just £9. The cheapest treatment – a beard trim – costs £5. When it comes to visit frequency, barbershop customers leave less time between haircuts compared with the industry average – from just 2.9 weeks for a clipper cut to 3.5 weeks for a wash, cut and finish. Barbers aren’t just offering shaves and haircuts. Many are offering additional services to their discerning male customers; 38% offer eyebrow shaping, 23% offer facials, 22% offer facial waxing and 20% even offer massage.