Loverboy collection by matt stark

LOVERBOY collection is a look at fresh trends from men's fashion, courtesy of Matt Stark. Below he reveals his inspirations and what's planned for the year ahead. Click through the gallery above to see the rest of the shots from the LOVERBOY collection. Who did you work with? I collaborated with Tom Fraud for photography and Andrea Stark for makeup. They both get my taste my style. What were your influences? My influences come from pop culture.  I wanted each image to look like it could be a poster on a teenager’s bedroom wall; I wanted every image to be romantic and innocently presented. What inspires you? I collect pictures on my phone constantly.  They generally are not hair-related I’m just obsessed with strong imagery.  I just file them until something inspires me, then I mood board everything. For LOVERBOY the mood was important -  I became obsessed with having  a red background but it had to be 'cherry Coke' red specifically! I always like my images to look like they could be an album cover. I spent months on creating the mood and then I selected the correct models and hair to follow. Tell us about your creative process? I wanted the hair to be very now, current, possibly even ahead of trend. That involved movement and the hair had an almost undone feel to it.  A lot of the younger generation are wearing there hair 90s inspired. So very few hard lines soft and slightly feminine. This is what the new generation are doing so I would be mad to go against that. I also love that there is something flamboyant about it. How did the video footage come about? The moving imagery happened as we played around after each model shot, we were unaware the material would be good enough to use. After the shoot we played them back and loved them. To show moving hair is very cool and really helps to set the mood. I always name my collection no differently to a songwriter naming a song. The title didn’t actually come to me until the day of the shoot! Once the first two models were shot, LOVERBOY just came to me it fitted the concept perfectly. What does the year ahead hold for Matt Stark? 2018 will be busy! I’ll be working heavily on fashion weeks across Europe delivering a new collection, doing shows in the USA, all whilst staying heavily involved in my salon STARK in Southend on Sea, UK. Hair by Matt Stark Photographed by Tom Fraud Make-up by Andrea Bayliss