Male Grooming

Joey Essex Launches Haircare Range for Tesco

by Matthew Batham / March 6, 2013

If clients needed another reason for buying professional styling products over those sold on supermarket shelves, surely the entry into Tesco of a new range from Joey Essex supplies it!
It’s called, wait for it… Joey Essex D’Reem, and includes a re-work putty, shaping paste and styling wax, with prices starting at around £2.99. Quality stuff then.
So, will salons be stocking it any time soon – Nah, D’Reem on, Joey!
Joey Essex rexfeatures_2161650bj.jpg



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